Square One Law's Newcastle-based creative agency, The Traveller and the Bear, has been recognised by winning two Royal Television Society (RTS) Awards for the North East and Borders for the 'Fearlessly Solving' campaign it created for the disruptive Northern Law firm.
The Traveller and the Bear devised the campaign to articulate how Square One Law, which has offices in Newcastle, Leeds and Darlington, differentiates its expertise and experience in the market.
The ‘Fearlessly Solving’ video features a jazz drummer and a spoken poet who tells an impactful story that being fearless is not only about breaking from tradition, standing apart and solving problems creatively, but also encouraging people to act with integrity, watch their clients’ backs and help drive the business forward.
The campaign brought together North East musician Ed Smith, who has played with Geordie rock star Sam Fender, and spoken poetry performer Lerato Azula, originally from Newcastle.
The RTS Awards have national and regional centres which award the very best in television production from their area and are the gold standard of achievement in the television community. Each year the awards recognise excellence across the entire range of programme making and broadcasting skills.
Gill Hunter, the managing partner at Square One Law, said: “Together with The Traveller and the Bear, we have taken a unique approach to demonstrate how Square One Law works with their clients.
“Our firm has a distinctive culture where our people are actively encouraged to be authentic, creative and fearless.
“Television is about conveying a message and we are exceptionally proud that the RTS has recognised how we have utilised the medium to bring a new perspective to how lawyers can help their clients.”
“The team at The Traveller and the Bear just ‘got us’ and what we do for our clients. They are a fantastic team and I am delighted that their amazing work has been recognised.”
Claire Knight, co-founder and Managing Director of The Traveller and the Bear said: “From the very beginning we could see that Square One Law had a unique approach to law – and their clients – and we wanted to reflect that. The film and campaign convey the fearless approach Square One Law has to solving their clients’ issues in a way that is right for the client but also supportive and authentic.
“We knew there was a better approach that would bring emotion and feeling into a hard, serious and very traditional industry. By using a spoken word poet and dancer together with a jazz drummer to tell a story of fearlessness, integrity and the conviction to stand up for what you believe in we were able to achieve just that.
The project was quite something, we thoroughly enjoyed working on it and to win two RTS Awards is just absolutely amazing.”
