One of the North East's longest-established integrated and multi-award-winning PR, digital, and creative communications agencies, Karol Marketing Group, is celebrating its 30th birthday and is firmly on track for its most successful year to date.
Founded by Stefan Lepkowski in 1992, the Karol Marketing Group has seen several new business wins resulting in the doubling of its turnover year-on-year. Most recently, the business has been shortlisted for the CIPR North East’s PR Consultancy of the Year.
Earlier in 2022, the Group made a strategic move to expand by acquiring competitor agency Fusion PR Creative – retaining all staff and providing Karol with more resource, a creative design department, and critical volume in areas of specialism such as healthcare, sustainability, wellbeing, and energy. The acquisition drove forward a vision to offer the very highest level of strategic communications, marketing, digital, public affairs, and public relations expertise to its regional, national, and international client base. Cumulatively, the Karol Marketing Group has won business from nine new clients in the past 12 months with four existing clients approaching a doubling of fee spend with the company. These recent successes have resulted in three new appointments across the business.
Mr Lepkowski said: “When Karol Marketing was set up from my bedroom 30 years ago, I never could have imagined it would grow to become the thriving, and internationally recognised agency it is today. It is our team of enthusiastic, passionate, and generous PR and marketing experts that makes the Karol Marketing Group what it is today. Our recent client wins and accolades demonstrate that success, and this, is evidenced by Karol being firmly on track for its most successful year to date.
“We’re privileged to work with, and alongside, the businesses, charities and public sector organisations that make up this thriving and vibrant part of the world, and I’m particularly proud that our Old Pub office in the Ouseburn has been the home of some fantastic regional, national, and international campaigns, delivered for so many incredible organisations and people over the years.” The Group is committed to continuing its investment in further growth of the business, the region, as well as its people, offering a wide range of initiatives such as hybrid working, wellbeing days, and mental health prevention programmes, to support overall wellbeing and work-life balance across the organisation.
