New Season, New Term!

Issue 95

Now Autumn is here. It means the beginning of a new term for nesma. We are starting strong after a busy Summer building the team, entering new partnerships, and expanding our portfolio of learning options.

By the time you read this, we will have tucked all our students into their chosen qualification courses and ensured they have everything they need to assist their learning journey. And, of course, our talented tutors will take every care to nurture them towards another 100% pass rate!

We didn’t idle the summer away; we made new things happen!

We doubled our internal capacity. In addition to Paul Sutherland, our new Commercial Director, we welcomed Laura Henry as our new Client Relationship Manager and Lydia Hart, our year-long intern, a Marketing and Advertising Management student from Leeds Beckett University. We also embraced Heather Yaxley as a highly experienced practitioner and examiner specialist tutor to complement our tutor team for our CIPR programmes.

We now have graduates of both the CIM and CIPR sustainability qualifications at the Diploma level, and we have started to roll out the CIM Marketing Leadership Sustainable Transformation in Marketing module at Level 7 (Masters level). These qualifications are ideal for Marketing Managers wearing the sustainability or ESG hat, as they can gain a wealth of knowledge and understanding of what is required and who needs to get involved.

Four new CIM digital marketing qualifications at BA Hons level have been launched with the savvy practitioner in mind. They cover Social Media, Content Management, AI, and SEO and Paid Social. These modules can all be studied as standalone over a matter of weeks or can sit within or add to your qualification portfolio.

We entered an exciting new partnership with PR Smith, the renowned author and marketing expert, to add new SOSTAC® Principles and SOSTAC® Certified Planner masterclasses to our portfolio. PR Smith will appear on our webinars to introduce them alongside our expert subject tutor, Sali Midjek-Conway. It will be a fantastic ongoing relationship with Paul, with additional projects to follow in the future. The PR Smith SOSTAC® masterclasses are ideal for those starting in marketing planning or seasoned professionals who would like that extra affirmation to make their strategic planning more effective. It is a versatile framework which suits the needs of individuals and organisations in different industries and contexts, making it a valuable tool for decision-makers, planners, and marketers.

All our university visits are underway. In these sessions, our nesma alumni share their career and learning journeys, mistakes, and all, with marketing and communications undergraduates in the region, highlighting the opportunities ahead of them in the world of work as a marketer.

Our series of Know-How and Do sessions are back this Autumn, with Andrew Swan LLP discussing the legal aspects of Direct Marketing and Chris Thompson, MD at Mediaborne discussing the new creative landscape for highly targeted media advertising and the latest techniques for monitoring our viewing behaviour and response rates.

But it’s not all about work, you know

We have also entered sponsorship arrangements with the CIPR in London and across the regions to support their PRide Award events. Once again, nesma is also thrilled to be the Corporate Sponsor at the prestigious North East Marketing Awards (NEMA) at St James’ Park on 30 November. We love this event, which recognises the exceptionally talented marketing and communications individuals and teams in the region. Of course, many of those have also participated in learning programmes with nesma, so it’s always great to catch up.

And it won’t be long before we share the proud joy of graduation with our students at CIM’s formal graduation ceremony in Westminster Hall, London, on 11 November. It really is one of our favourite days of the year!

As one of the leading centres for the Chartered Institute of Marketing (CIM) and Chartered Institute of Public Relations (CIPR), we have an impressive pass rate record, which is representative of the combined experience of our tutors and our approach to skill development and empowering confidence through knowledge sharing.

PR Smith’s SOSTAC® Masterclasses start on Monday, 16 October 2023.

SOSTAC® Principles – Intermediate

SOSTAC® Certified Planner – Advanced

The SOSTAC® framework is a valuable tool for strategic planning and marketing.

Call Laura on 07734 222 254 or email

We can’t wait to tell you more!

If you think we can help your teams or individuals within your department develop their marketing, communications or digital marketing skills or level up their credentials in specific areas like marketing leadership or strategic planning, please get in touch.

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