New Look And New Faces At Growing North East Pr Firm

Issue 24

A leading North East public relations firm has marked its fourth anniversary and a period of growth by refreshing its brand including a new name, logo and website.

Round Table Solutions has been rebranded as Fusion PR (UK) Limited. The Blyth-based firm has also created two new jobs, appointing Amy Maughan as Senior Account Director and Paula Sainthouse as Account Executive.

Managing Director, John McCabe, who established the business in May 2013, said: “Since the turn of the year we’ve gone through a period of significant growth thanks to some fantastic new business wins from clients as diverse as AkzoNobel, Soil Machine Dynamics, North Sea Link and Whitehouse Farm.

“This has enabled us to create two new jobs, taking our full-time headcount to five, and we expect to be hiring again later this summer.

“The new brand is intended to reflect this growth, saying more about what we do and how we do it.

“Our integrated approach to public relations is simple, yet incredibly effective. Each member of our team is an expert in their own specific area of communications, which means that our clients get the very best of all worlds, brought together in a single, integrated strategy.

“It is this combination of public relations expertise, together with outstanding client relationships and our wide network of contacts that defines Fusion PR and the way we work.”

A CIPR accredited practitioner with a career in the industry spanning 17 years, Amy Maughan has previously worked with Fusion PR as a freelance partner. Amy leads on the firm’s work with a number of clients including Northumberland National Park Authority, AVID Technology and Legrand Assisted Living & Healthcare.

“This is a great time to be joining Fusion PR, especially as I’ve worked previously with the company on a freelance basis so I already have a great relationship with our existing clients,” said Amy.

Also a CIPR accredited practitioner, Paula Sainthouse joins Fusion PR from Home Group, one of the UK’s largest providers of high quality housing and integrated housing, health and social care.

The creative work behind the rebranding of Fusion PR, including logo design and website build, has been completed by Newcastle-based Retox Digital.

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