As regular readers of Northern Insight will know, nesma is one of the country's leading study centres for anyone wanting to build and improve their skills in marketing, communication, public relations and digital marketing. Thousands of professionals have acquired qualifications and experience which has seen them either gain promotion with their employer and/or, as is very likely, improve their salary
Put it this way…if you have an appropriate qualification in the field in which you are working then you are more likely to gain promotion. This especially applies to those students who have obtained a university degree but are then looking for a position within the marketing, PR or digital sector.
nesma will provide you with those key qualifications by helping you achieve accreditation in CIM (Chartered Institute of Marketing) and CIPR (Chartered Institute of Public Relations). They even offer shorter workshop-type courses called Know-How and Do which can either bring you up to date with latest trends or perhaps refresh and refocus your skills. Every course will count towards your CPD too.
The pandemic created opportunities as well as challenges. nesma MD Veronica Swindale said. “As with all companies, we had to change the way we operated and moved everything online. It’s been hugely successful and has allowed us to broaden the geographical area we cover. We originally concentrated here in the North East region where we’re based, but we are now providing courses to companies and individuals across the UK and beyond. We currently have clients in 12 European countries. Continuing to teach through the pandemic meant that we were able to give our students focus during uncertain times with the bonus of coming out with a qualification. They really valued our weekly get togethers and it gave us a great sense of purpose and drive.
Being focused online means we can now offer our students a choice, and so in the name of sustainability we alternate between online and face to face to enable us to continue to support the social interaction. This means we reduce the amount of travelling it requires to achieve a qualification. Along with improving our own sustainability, we now offer courses on how students and businesses can be more aware of the impact of climate change and how we all need to focus on resolving global warming.”
So, just like with every other business, nesma is changing.
The number of courses and the topics nesma cover continues to expand. Along with sustainability they now offer courses to students who need to improve their leadership skills or perhaps they’re looking to switch from traditional marketing, PR and communications to a more digital way of working. Some will also want to be discover how to make full use of the various Microsoft packages which can help businesses be more efficient.
The best idea is to speak to Veronica and her team so that they can explain precisely what is on offer and how they can help you improve your workplace skills, your worklife balance and even your salary. You’ll also find full details about the courses and qualifications on offer via their website, www.nesma.co.uk
