The financial year 2017/18 saw Mediaworks achieve record levels of success for their digital marketing agency. Here, the agency recaps on what has been an outstanding 12 months for the business:
In 2017, Mediaworks celebrated its 10th year as an award-winning digital marketing agency. Before it even began, the year was already shaping up to be monumental, yet the outstanding success we have achieved over the last 12 months has exceeded all expectations.
As our profile grows, our reputation for delivering results and digital excellence has helped us continue to work with some of the biggest brands on a regional, national and international basis. Over the past 12 months, we have continued to work with brands including Yorkshire Water, QUIZ and Stagecoach, while also beginning work with River Island, UK Power Networks and Northern Powergrid, to name a few.
The year saw us work on a number of exciting campaigns, including developing The Royal Mint’s Great British Coin Hunt app to support the release of their new quintessentially British 10p coins. This challenging project used image recognition technology and artificial intelligence (AI) to create a user-centric, intuitive application, which launched to great success the app achieved 7,000 downloads in the first 24 hours.
Our continued success has led to the further expansion of our digital marketing team. We have recruited across departments to ensure we have the skills and talent required to continue to deliver exceptional results as the number and size of client accounts increase. Most notably, this has seen us double the size of our PPC team in a single year. The hard work and determination of our entire team has seen us deliver some outstanding client results in the past year and beyond, even attracting industry recognition. Our success saw us scoop the Best Use of Search award at Big Chip 2017.
Most recently, we have been shortlisted for Best Creative Company at the North East Business Awards and Best Integrated Campaign at The European Search Awards, while also racking up nominations at the UK Biddable Media Awards 2018, Northern Digital Awards 2018 and Northern Marketing Awards 2017. What’s more, Mediaworks was also named in the Prolific North Top 50 Integrated Agency list.
With the new financial year already underway, we aim to continue this success and better our achievements. We have already kicked off April with a further four recruits joining our team, as we continue our growth plans. With our dedication to digital and a hard-working, talented team, the only way is up for Mediaworks over the next 12 months.
