Media

Mediaworks Awaits The Launch Of Its Latest App For Manchester Public Art Event

Issue 37

Newcastle-based digital marketing agency, Mediaworks, is making even greater waves in the web and app development sector by collaborating with creative producers Wild in Art and Manchester City Council on one of the city's most incredible public art displays ever. Find out more about the company's latest app development success, Bee in the City, here:

Mediaworks is eagerly awaiting the launch of its latest app, which is set to go live across Manchester on 23 July. Created in partnership with public art specialists Wild in Art in collaboration with Manchester City Council, Mediaworks have designed and developed this app to help visitors explore the trail and support The Lord Mayor of Manchester’s We Love MCR Charity, which aims to improve the lives of local people. And now, we are pleased to say that the date users can download and use the app is set.

So, what’s the app all about? The Bee in the City app allows users to pull up a map to locate and interact with over 230 bee sculptures around some of Manchester’s most popular landmarks and hidden spots. Each bee has been creatively designed by regional and national artists to reflect something special about the city – and no two bees look the same.

Once the user tracks down the bee, they can input the code that’s printed on each sculpture’s plaque to enjoy a full colour image, interesting facts about the bee’s design, and the chance to post their own photo with the bee. Users can collect ‘rewards’ provided by Bee in the City sponsors each time they collect a new bee code. The app also features a pedometer so users can track their steps and the distance they have travelled on the trail along with a donate function for The Lord Mayor of Manchester’s We Love MCR Charity.

Creative director at Mediaworks, Andrew Blenkinsop, has overseen the project from the start and is excited to see his company’s hard work go live. He said: “Designing and developing this app has tested and advanced our skills and expertise, but more importantly, it’s been an excellent project to help The Lord Mayor of Manchester’s We Love MCR Charity. Expanding our app and development experience and harnessing new technologies to offer superior products are essential to ensure we’re constantly growing as a digital agency.”

Ruth McAllister, Marketing Director of Wild in Art, added: “The app we’ve developed with Mediaworks will bring even more enjoyment to Bee in the City , which will transform Manchester into a fun, free, family-friendly art gallery this summer. Our partnership with Mediaworks marks a significant milestone in Wild in Art’s history of connecting communities, businesses, and artists through creativity, and we’re delighted to be working with them.”

You can download the Bee in the City app from the App Store and Google Play from 23 July. For more information about Mediaworks, visit www.mediaworks.co.uk

Find out more about Bee in the City at www. beeinthecitymcr.co.uk

Mediaworks has also developed apps for Wild in Art’s other summer 2018 events including: GoGoHares in Norwich; Maggies’s Penguin Parade in Dundee; Hoodwinked in Nottingham; and Worcester Stands Tall. Find out more about Wild in Art at www.wildinart.co.uk

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