In today's digital world, visual content reigns supreme, and businesses are constantly searching for new and innovative ways to engage their audiences.
With the surgance of content marketing and the importance of engaging target markets visually, it’s essential to find unique and impactful ways to stand out. For Media Borne, the launch of their Virtual Production services and Virtual Studio, “Borne Studios”, has solidified their place as a cutting-edge agency in the heart of the North East.
Founded by Chris Thompson in 2018, Media Borne has long been a leading creative agency offering video production and photography services throughout the North East and beyond. Having had the pleasure of working with high profile clients such as Malhotra Group PLC, Stena Line, United Living, and the Cricket World Cup 2023, to name a few; Media Borne’s latest service development, Virtual Production, is challenging industry standards and proving that there is no glass ceiling for creatives.
As Media Borne states: “Virtual production is a cutting-edge filmmaking technique that combines real-time computer-generated imagery (CGI) with live-action video footage. It allows filmmakers to seamlessly blend physical and digital elements, providing an immersive and highly flexible way to create inspiring video content.
At the core of virtual production is the use of advanced technologies like green screens, motion capture, and powerful software solutions. These elements work in harmony to create a unified visual experience. By shooting in a controlled environment, often referred to as a “Volume” or “Virtual Production Studio,” filmmakers can manipulate the backdrop, scenery, and even characters in real time.
This groundbreaking approach drastically reduces post-production time and costs, enabling filmmakers to see the final product while on set.”
The resurgence of advancements in real time computer graphics and the ability to seamlessly produce content with unrivalled speed and efficiency, enables this technology to be utilised by a broad range of corporate businesses and even advertising bodies, who will no longer find themselves constrained by Budgets or a lack of technical skills training. With many new technologies there are always transitional periods in which businesses have to work out for themselves whether these digital tools, processes, and platforms are for them; however, as a fellow agency owner myself, I can foresee virtual production being an incredibly useful and exciting service.
The integration of virtual production into a business’ marketing and communications strategy will no doubt soon become integral, and many will have to adapt to this emerging digital landscape if they wish to maintain pace with their competitors – an adaptation supported by agencies like Media Borne who are not just ahead of the metaphorical ‘curve’, but are in many ways creating the curve themselves.
Whilst being the only agency in the North East to currently offer this particular production service; Media Borne are successfully adapting to shifts in the digital landscape and by incorporating this revolutionary technology, are offering businesses the opportunity to engage with their target audiences visually with what is a truly flexible, wholly immersive, and more affordable means.
mediaborne.co.uk