Anne Reynolds - Founder of Blue Moon Marketing
Did you always envisage a career in the Media Industry?
Yes, I’ve always imagined a career in the creative world. From a young age, I was drawn to art and the idea of using media to shape stories, inspire others, and connect people in meaningful ways. While most of my family work in medicine, creativity was definitely my calling.
What has been your career path so far?
My career began in Sweden. While studying Art & Media at Northumbria Uni, I sought placements overseas with agencies in Malmö, working with brands like Tetra Pak. Presenting to key figures at Tetra Pak one summer really ignited my passion for agency life and client pitching. After graduating, I joined DECIDE, specialising in client servicing for global brands like P&G and Shiseido. I then advanced to Account Director at Guerilla Communications. During the pandemic I was pregnant, and the experience gave me time to rethink what work-life balance really meant to me. It was here that the vision for Blue Moon – my own venture – began to take shape, alongside the birth of my daughter, Skyler.
What have been the biggest challenges you have faced so far?
I’ve coined my biggest challenges “the three Bs” – Baby, Business, and Belgium! I’m incredibly career-driven, and not afraid to say that I found juggling being a new mum and a new business owner extremely hard to balance. Both are my “babies”, and both need to be nurtured to grow, but at times, I struggled to know how best to serve both. Adding to the complexity, we moved to Belgium during COVID for my husband’s military service, with our daughter and Blue Moon both under a year old. It was a whirlwind, but it taught me invaluable lessons in resilience.
Who do you respect most in your industry?
The person I respect most is my MD Michael Pagan. That’s why I hired him! Michael is an extraordinary Chartered Marketer, and his passion for consumer psychology has shaped my career, especially in using research to remove subjectivity in design. Beyond his professional brilliance, his authenticity builds strong relationships. It’s incredible to be able to work with him again.
Which fictional media character can you most relate to?
I’m a combination of two characters! It’s cliché, but in the early days, I definitely related to Andy Sachs from The Devil Wears Prada, learning the ropes (and often failing!) at serving some really demanding clients. I learnt so much about perseverance and growth. Now, I relate more to Emily Cooper from Emily in Paris. She too is surrounded by challenging situations but she’s found her flow to manage it. Her quick thinking and out-of-thebox ideas for campaigns remind me why I love what I do and reinforce that anything is possible in the creative world. Blue Moon gives me the perfect space to channel my inner-Emily.
What is your greatest strength?
My greatest strength is my ability to connect with people. It’s something I’ve always valued, and it’s no surprise that client relationships, communication strategies and the art of human experience are my specialties. Genuine connection is at the heart of any successful partnership, and being able to understand and relate to people on a deeper level allows me to create meaningful, lasting relationships, in business and beyond.
What is your biggest weakness?
Being a perfectionist. It’s caused many of a day of unnecessary stress and preventing progress being made by focusing too much on minor details. I’m working on it though (as every perfectionist always says!)
What has been your proudest achievement?
My proudest achievement is my daughter. When Skyler was born on the night of a rare Blue Moon, she filled a space in my heart that I didn’t know existed. Now, everything I do is for her.
What are your future career aspirations?
I’m focused on growing Blue Moon into the number one fractional marketing agency in the UK, driving positive change for how businesses work and interact with agencies.
As a result of our proven fractional model, I now sit on the executive board as CMO for our client RE:GEN Group – a brand I created from my dining table in 2020, which has now gone on to become the fastest growing business in the North East two years in a row.
How do you see your industry evolving in the next 10 years?
I see marketing becoming more dynamic and interconnected. Data-driven marketing will enable hyper-personalised strategies, while sustainability and social responsibility will shape brand messaging. Of course, AI and automation will continue to streamline operations, enhancing creativity and strategic focus. I’d like to think brands will continue to prioritise community, authenticity, and building real connections in new and evolving spaces.
How do you like to unwind?
I love to unwind with Reformer Pilates! The focus on breathing and movement helps me clear my head, and I always leave feeling refreshed and centred. Plus, it’s a great workout that keeps me strong, which is a bonus.
bluemoon-marketing.co.uk