Imagine if your brand could have a face-to-face conversation with potential clients. What stories would it share? What insights would it give? And, what questions would it ask?
Your company’s LinkedIn page is precisely where these digital narratives unfold. It’s not merely a profile; it’s your brand’s digital persona, a 24/7 window into who your brand is, what it stands for and what value it holds.
With over 1 billion members, 67 million company pages, unparalleled professional networking opportunities and the ability to establish thought leadership, It’s the premier platform for B2B.
Until a couple of years ago, LinkedIn often carried the stigma of being the equivalent to a stuffy networking event for employees in the digital space. However, as the demands of digital marketing have intensified for entrepreneurs and gaining traction on video-centric platforms like Instagram and TikTok has become increasingly challenging, LinkedIn has risen to the occasion. It has evolved by introducing a range of innovative tools, creating a dynamic environment that appeals to users. In doing so, it has emerged in a new light for entrepreneurs, shedding its former image and positioning itself as a prime platform for generating business.
But what is the 1% club on LinkedIn, we hear you ask? Out of the platform’s vast user base, only 1% share consistent content. This statistic presents an exciting opportunity for you to connect with your target audience through quality content. Posting valuable insights, expertise, and thought leadership content on LinkedIn is crucial. It not only establishes your credibility but also builds relationships, increases visibility, and drives traffic to your profile, website, or other platforms.
LinkedIn’s algorithm prioritises quality content, amplifying its reach and impact within your industry and beyond. By consistently sharing relevant and insightful content, you position yourself as a knowledgeable professional, creating engagement and encouraging conversations with your connections and followers. Moreover, quality content serves as a catalyst for maintaining top-of-mind awareness among your professional network, ensuring that you remain a trusted resource in your field.
Now, our golden rule for quality content? Focus on value first and selling second.
With research indicating the ease and profitability of marketing efforts on LinkedIn, it’s tempting to dive straight into sales pitches. However, we advise against this approach and recommend a 3-2-1 strategy: three value posts, two humanised posts, and one sales post. Showing your expertise, allowing your audience to get to know and trust you, and then asking people to buy [in this way] works really well.
By prioritising value-driven content over direct selling, you not only showcase your expertise but also cultivate trust and credibility among your audience. This strategic approach sets the stage for meaningful engagement and long-term success on LinkedIn. So, before hitting the “sell” button, focus on delivering value that resonates with your audience’s needs and interests.
In conclusion, your LinkedIn page is more than just a profile; it’s a platform for your brand’s narrative to unfold. The 1% club serves as a reminder of the opportunities for your brand if you consistently post quality content. It could very well be the difference between a prospective client saying, “I’ve seen your work on LinkedIn,” versus “I’ve never heard of you.” We certainly know which one we’d prefer.
