The rapidly changing workplace makes acquiring new skills even more exciting. Veronica Swindale, MD at nesma, reminds us how important it is to continue evolving and growing our skills. As after all, learning is also really good for our health, minds, and bodies.
As every good marketer and communicator knows, relevancy is critical for genuine customer engagement. Apart from the ever-evolving UK campaigns: Hands-Face-Space etc. the defining moment for me last March regarding Covid was seeing armed police in Italy stopping city dogwalkers at night. “They have to walk their dog if they live in a city and have no garden!” my wholly empathetic dogowning self, yelled at the TV, but nevertheless, I got the point and realised things were serious.
The next day nesma, as agile as ever, sprang into action. Now was the time to put everything we teach into practice: firstly stakeholders – Tutor call: if we went online for all our teaching would you be up for it? Yes came the resounding reply. Next, shout out to all our students: if we do all our teaching online for the foreseeable future, would you be able to attend? Despite the uncertain times, the vast majority said yes definitely, others were being furloughed so weren’t too sure but, guess what, we then started to get calls from others saying ‘I’m going to be on furlough so have some time, can I study with you?’ So it was yes, yes, yes.
Nearly a year down the line we have seen whole qualifications studied since the pandemic started. We are so proud to have helped marketers and communicators studying for their CIM and CIPR qualifications to succeed in shoring up their career choices. Despite some sectors flailing (but we always knew they would), others are blossoming thick and fast.
