DEE MACDONALD DMC, Owner/MD
What were your ambitions growing up? When I was growing up I loved acting, art and drama – so I was destined to do something in the creative industries! My sister is a little older than me and she worked for TV companies, one of which produced Byker Grove, it all looked so glamorous! Tell us about your current role? I am the Owner/MD of DMC. After 14 years working in London in PR & Marketing I decided to move back to the North East and set up a small consultancy. I work predominately with charities using the experience I garnered in London whilst working for The Prince’s Trust and a global international humanitarian organisation. Smaller charities often dont have the funds for a marketing department so I provide a communications service to help bolster & build brand, ramp up exposure & add to their bottom line. What has been your proudest business moment? When I was at Uni I did my work placement at The Journal newspaper in Newcastle. I was given a project to find sponsors to light up the Tyne Bridge for a year, even though it was a total learning curve I did it! I was very proud to put on an event at the American Embassy in London on the eve of the 2012 Olympics with Michelle Obama- she gave me a hug which was slightly surreal! More recently I feel super proud to have set up DMC and for the last seven years work with some many brilliant organisations. How has your industry evolved? Social media has changed the world of communications- you can break a PR story in seconds on Instagram or Twitter! When I was cutting my teeth all adverts were paid for and often took a few weeks to turn around- now they can be designed and pushed out immediately. Social channels are great when used properly- it’s all about creating good, engaging content that is relevant to your audience. What are you currently working on? I’m busy with my core clients including Siren Films, NE Youth, Bernicia Candles and NEYA. The North East Youth Alliance (NEYA) have been working with Newcastle and Durham University on some research around young people and the effects of the pandemic, it’s so interesting. We plan to get some of the core findings out in the next couple of months. What has been your biggest career challenge? My biggest challenge was leaving a good job in London to move back to Newcastle and set up by myself. Without all the passion I had for what I do, I dont think it would of happened. The pandemic has been a challenge for all businesses – I’ve worked hard to retain my clients and continue to get them good results. What is the best business advice you’ve had? Do something you are passionate about- that way when the going gets tough you wont give up. How do you like to relax outside of work? Spending time with my fun loving son and family is a priority. We love the outdoors, walking, hiking & visiting the wonderful beaches of the North East. Favourite Book/Film/Music? Book- Catcher in the Rye by J.D. Salinger. Film- Moulin Rouge by Baz Luhrman. Music- Prince.
