This month we caught up with the Turps Film team to discuss how video can support an organisations customer service initiative.
Turps Film told us, customer acquisition is no longer king – customer retention is. Research shows that the average business will lose approximately 20% of its customers because they fail to maintain customer relationships. Video content, if used correctly can be key in connecting with your audience.
Video is here to save the day!
More businesses now use video as a tool to reach customers as it’s easy to digest, entertaining and engaging. 97% of marketers say that video helps customers to understand products. Videos make an excellent medium for giving customers an easy, educational look at a product or service.
Video can strengthen your customer messaging
Quite often, customer service managers are tasked with the difficult challenge of launching a new product. Most of the time these products can be tricky to set up for the customers, but once they are set up, the benefits pay off.
Many of our clients have to spend time addressing product or service queries regardless of what industry they’re in.
This takes time that could be better spent elsewhere! The solution… produce an ‘explainer video’ addressing the most frequent enquiries. This could be how to use a product or service, common mistakes, or how to achieve the best results.
This type of video is a quick and effective way to prevent disengagement and removes the potential risk of an unhappy customer.
Welcome with video
So, you’ve recruited a new member of staff – well done! Instead of writing out an email to welcome your newest teammate, why not create an impromptu video message? These can be very casual and don’t require a huge mount of production value whilst summarising your company’s culture, customer base, and goals.
Impress your customers with video today
There is no right or wrong way to get started using video to build your customer relationships. Here at Turps Film, we work with an array of clients to strengthen their customer relations every day.
By embracing video, our clients build better relationships, their customers stick around for longer, customer satisfaction improves, and referrals are plentiful.
