Drummond Central, a Newcastle-based creative and advertising agency, triumphed at the prestigious World Media Awards ceremony recently held at London’s Ham Yard Hotel.
Its winning award in the Technology and Telecoms’ category recognised Drummond Central’s pioneering work as the force behind bringing bet365’s live odds format to the global stage.
Drummond Central wowed judges at the event with its ads which stream the latest live odds to customers during top sporting events such as Premier League, Serie A and La Liga football games.
The agency worked with the online gambling giant to allow data from bet365 to be streamed to its television ads just seconds before they went on air during big matches, capturing the excitement of the game and making betting odds relevant to customers.
The World Media Awards celebrate the very best cross-platform advertising across the globe. 2017’s entries were drawn from places as diverse as the Faroe Islands, Germany, the US and India.
