At SASS Media Ltd, we're not just available for a one-off press release when your business has something to shout about, although we can offer this service if required.
For as little as £400 per month, we will act as an extension of your marketing team, to provide one article per month*, with the aim of getting coverage in local, national and trade press.
If you require more than this, whether it’s additional press releases, blogs or news content for your website or social media, a crisis management strategy to use in case things go wrong, or a regular newsletter for your team or customers, having us on board also provides you with access to preferential rates for all of these things.
We also write award nominations if you think your business has something special that gives it a good chance of winning an award, but you don’t have the time to dedicate to writing the entry yourself – or simply don’t know where to start.
We have had a good deal of success when it comes to businesses who we have written nominations for being shortlisted and even winning in their categories.
For our regular clients, we act as an extension of their marketing team for a set number of hours each month, meaning we can handle media enquiries and write proactive press releases around things like awards, contract wins, new appointments and promotions – or anything else we identify as newsworthy.
Because both directors have a journalism background, while we can never guarantee media coverage, we will never put a press release out that we don’t think stands a good chance of being picked up.
We’re great at spotting stories in your business you may never have thought would be newsworthy and turning these into press ready content for our journalist contacts.
We can even take care of the accompanying photographs.
Our background in journalism means our style suits most news outlets, but we are happy to re-write press releases in a particular style to gain coverage from certain media or to make them appealing as online content at no extra cost to our clients.
This is because we thrive on getting our clients noticed for all the right reasons and get a buzz out of seeing our press releases deemed worthy of coverage by fellow journalists.
We also support clients where our press releases lead to requests for broadcast interviews, taking the stress out of the nervewracking prospect of being interviewed for radio or television by preparing you as much as we can in advance. As qualified senior journalists and public relations professionals, we can also upskill you and your senior leadership team with media training.
A good way to start working with us is signing up to a Discovery Day. This provides new clients with a full day meeting with both directors and up to four people from your organisation to take a deep dive into your company, your business story, what you want to achieve, and how we can help you to do so. They are held at our office based in Teesside – lunch and refreshments provided – and following the Discovery Day, we will send you a six-month PR strategy.
Whenever we take on new clients, we also always go the extra mile, researching trade publications we can get coverage in and topical issues in our clients’ sectors.
This enables us to put our clients forward as thought leaders in their field, with their permission.
Essentially, if you work with us, we consistently come to you with story ideas that will increase the visibility and credibility of your organisation.
Currently, we have capacity to take on more new clients – and as we never take on our clients’ competitors in the same sector, having us on board means you are putting your business at an advantage when it comes to having professional PR services taken care of.
We also enjoy working with charities and CICs in the North East and we offer a generous 10% discount to these organisations in our region.
If you would like to know more about how we can help you with your organisation’s publicity requirements and internal and external communications, why not drop us a line and arrange a no obligation cuppa on us?
Call 07896 894538 and find out how we can help you get noticed for all the right reasons!
sassmedialtd.co.uk