Media

Delivering Growth Through Digital Transformation

Issue 83

Revenue growth specialist Revolution successfully transforms clients' businesses by helping them incorporate new technology into their growth strategy.

The award-winning revenue growth agency, Revolution, has seen an increasing demand for its technical services over the last 12 months after leading several public and private sector clients through successful digital transformation projects.

Revolution, headquartered in Gateshead with a second office in Manchester, is a full-stack growth agency that takes a multi-faceted approach to your business growth. The team of developers, designers, and demand generators will transform your business by addressing four key components: business model, key processes, admin overhead, and market share growth.

Through innovative digital transformation projects and targeted demand generation strategies, Revolution has generated an average 137% increase in revenue for its clients in 2022 (Jan – Jun). Revolution’s clients who invest an average of £9,000 per month across digital transformation and demand generation projects are set to see an average annual return of more than £250,000 in real terms, proving that brands who implement a robust growth strategy are making a worthwhile investment.

Consumers’ interaction with brands has changed over recent years, and technology is developing more rapidly than ever. Last month, YouTube announced a partnership with Shopify. The collaboration between the two tech giants will allow creators to display products from their Shopify stores throughout their channels, below videos, during live streams, and at the end of videos – a sign of evolving times.

Search Strategist, Alexandra Grecoe has been a member of the demand generation team at Revolution for eight months. Alexandra said, “SEO plays a massive part in our digital transformation projects; it’s an excellent opportunity to enhance a website’s code, content, and authority to boost brand visibility in search engines. When migrations from platform to platform are done correctly, it leads to massive growth potential. Leveraging search data will go a long way toward satisfying both your users and search engines. “Technical SEO alone will not propel you to the top of Google or Bing. However, a technically unsound website will most likely have limited visibility on search engines, preventing brands from reaching their growth KPIs. Our data-driven technical strategies are rooted in driving organic search performance with a commercially balanced approach.” In this digital era, understanding the essential elements you need to target when developing your strategy is critical. There are many different strategies brands can adopt for growth, and choosing which type is most worthy of your investment will depend on your company’s goals. Having a clear idea of what you want your business to achieve is the first step in identifying which services would benefit you the most.

Over the last two decades, Revolution has helped many highperforming, ambitious businesses grow, and the agency is on track to achieve its own growth target of 40% year-on-year in 2022. The Demand Generation and Digital Transformation teams will transform your digital presence through strategy and design by reinventing the digital ecosystem surrounding your business. Revolution’s technical services include UX and UI, web development, API integrations, Technical SEO and custom software development.

Harnessing the power of digital has numerous benefits for businesses across all industries. The main advantage is that it will significantly increase revenue. Other benefits include cost savings, expansion into new markets, enhancing your brand’s online persona and streamlining the user experience journey for your customers. If you are looking to stay ahead of the curve and grow your business revenue, including digital marketing in your strategy and deploying is essential.

Chief Technical Officer (CTO) Adam Catlow, who joined Revolution in 2021 and leads the digital transformation team, knows the value of incorporating tech into your growth strategy. Adam explains, “As economic uncertainty looms and a recession seems more and more likely, the number of worries (and potential unknowns) for businesses and organisations increase. Digital Transformation Strategies allow us to build resilience in facing these challenges and fine-tune delivery. Taking steps to lower the costs of sales support, administration tasks and customer experience, whilst increasing efficiency across operations and fulfilment are areas all businesses should be looking to address. Using technology as an enabler to facilitate these transformations will inherently reduce costs and provide a solid platform for the business to focus on its external growth strategy”.

Whether looking for a fully integrated eCommerce solution, wanting to integrate your marketing automation system with your website, or developing a UX/UI strategy, Revolution builds bespoke packages based on your business, industry, strategic goals, and budget

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