Social media has become one of the fastest growing and most popular forms of marketing in recent years and there are several reasons for this shift. Compared to traditional forms of marketing it can be more cost effective, time efficient, versatile, targeted, relevant and ultimately more interactive.
Marketing is no longer about creating a oneway conversation with potential customers, it is about growing an engaged community aroundyour brand and involving your followers in the discussion.
Curtis Gabriel is one of the leading social media marketing agencies in the country, working with several international brands across a spectrum of industries. However, their roots are firmly planted in the North East, so we took the time to find out how they continue to deliver outstanding results for some of the best-known businesses in the region.
LA TAXIS
“When Curtis Gabriel took over our digitalmarketing, we had an old website, no presence on, no SEO and social media platforms with small and unengaged audiences. Fast forward 3 years and we have a fully optimised and well maintained website and social media platforms that are the envy of taxi firms across the UK. CG recently promoted a recruitment campaign and we gained almost 100 new drivers. They have also helped us maintain our market share when Uber launched in the city, by marketing our app and doubling the number of users in 2 months. Highly recommend their services.”
Rob Armstrong, LA Taxis
LA Taxis is one of Newcastle’s largest private hire companies with over 30 years’ experience in the region, however, like all businesses, it is imperative that they continue to grow and adapt to the changing economic climate and customer behaviour
patterns. With ride share app disruption entering the city, LA Taxis needed to stay ahead of the game and social media provided a key opportunity. Curtis Gabriel have created a bespoke social media strategy to ensure that LA Taxis can promote their own app whilst also developing a personal and community feel to their social media platforms. Separately, Curtis Gabriel headed up a digital recruitment campaign for the firm and nearly doubled their fleet, a feat which gained Curtis Gabriel a reputation across the UK in the transportation sector.
NORTHERN INSIGHT
“Curtis Gabriel took over Northern Insight social media in late October and in such a short period the results have been remarkable. We have grown our Twitter and Instagram followers rapidly and also seen our Facebook stats improve. They are a
pleasure to work with and I would not hesitate in recommending their services to anyone.”
Michael Grahamslaw, Managing Director
Northern Insight magazine showcases the very best of North East businesses and the magazine continually works to provide its readership with a clear overview of the people and companies who are succeeding and driving business development forward within the region. Curtis Gabriel’s strategy aimed to connect with all the key players featured in each edition of the magazine through social media to further develop the client-business relationships. With the magazine itself being a platform from which to project the featured businesses credentials, develop brand awareness and generate business growth it is vital that Curtis Gabriel present each of them effectively. By developing a social media strategy tailored to the magazine’s needs, in just 2 months Curtis Gabriel have raised the profile of Northern Insight significantly achieving over 1 million impressions and encouraging significant organic growth across all media platforms.
ITPS
“When business as usual left no time for sharing great news, promoting upcoming events or just connecting with our stakeholders, we arrived at the decision that this could be better managed by a specialist third party. We subsequently
developed a great partnership with Curtis Gabriel who not only understood our business but became an extension of our team establishing quite quickly an excellent rapport with our marketing department. Since working together our online presence has grown enormously with more people talking about us than ever before. Where we knew we weren’t the experts, Curtis Gabriel are and the results of their expertise speak volumes.”
Garry Sheriff, Managing Director, ITPS ltd
Curtis Gabriel have shaped ITPS’ social media activity which has formed an integral part of the marketing and awareness strategy surrounding its key brand values and services. This has taken a variety of forms including LinkedIn training with
the staff, working with suppliers on lead generation campaigns, profiling community activity and developing engaging creative content.
All this activity is supporting the long-term success of the brand. Curtis Gabriel have raised maximum awareness of the company’s services within the IT industry as well as attracting attention from the North East business community. Profiling ITPS as a voice in both communities was important and a challenge. The technical side of the IT content took time to understand but Curtis Gabriel put the ground work in and the rewards were clear to see. ITPS are also a very modest company who do an awful lot in the North East, supporting many charities and Sports Clubs, so integrating with these on social media was easy. The challenge was the sheer volume and finding an effective balance. In the calendar year of 2018 Curtis Gabriel helped increase the social following by over 40% resulting in record levels of impressions, engagements and website visitors.
HOTEL INDIGO DURHAM
“I have worked closely with Simon and his team for several years and quite simply, I’m incredibly satisfied with the level of service that the Curtis Gabriel team provide. If you want a basic social media posting company with an ad-hoc post here and there, always chasing and getting nowhere then Curtis Gabriel is not for you! I speak to my account manager Gabrielle daily and monthly we discuss the current and forthcoming strategy. Quarterly we agree a strategy document, which always changes but it’s never a problem and I always receive strong and market appropriate guidance when I need it. If you’re building a comprehensive Marketing, PR and Social Media strategy for your business, you won’t look back if you select Curtis Gabriel.”
Patrick McCaffrey, Hotel Indigo, Sales & Marketing Manager
Hotel Indigo Durham is an IHG hotel located in Durham’s Old Elvet area in the former Old Shire Hall building. It is an incredibly historic building which has kept many of the original features and its focus on the neighbourhood story is what helps it to continually stand out from the crowd. Curtis Gabriel created Hotel Indigo Durham’s social media platforms for the opening of the Hotel in 2018. After a successful hotel launch, the platforms are generating over 4,000 engagements and 500
website visits each month. Creating a community feel to their social media platforms, Curtis Gabriel developed relationships with local businesses and attractions such as Durham Cathedral, whom the hotel has since sponsored in the development of their roof. Despite being a part of a large brand, Curtis Gabriel have tailored Hotel Indigo Durham’s social media to create an online presence with its own style, suited to the hotel and utilising the historic area it is situated within.
Whether you’re looking to build brand awareness, get quality website traffic, generate leads or drive sales, we tailor our social media management process to meet your needs.
To discuss how Curtis Gabriel can help develop your brands social media presence visit www.curtisgabriel.com
(0191) 340 3600
