Media

Ceo Strategic Profile Building

Issue 94

One of three specialist products from Bradley O'Mahoney in collaboration with Neil Stephenson of Stephenson Ventures.

Every word a CEO says is analysed by customers, suppliers, employees and stakeholders.

As leaders, they need to demonstrate integrity, communicate with purpose, instil confidence and champion the company’s ethics, vision and purpose. They also need to build their own personal profiles, to be seen as authoritative figures within the industry they operate.

Sarah O’Mahoney, director, Bradley O’Mahoney, said: “The role of the leader within any organisation is critically important to its success. The CEO must set the strategy and lead from the front. However, so many get too deeply involved in the day-to-day delivery that they overlook the need to build their own profile.

“This very specific programme of activity, which we have termed CEO Strategic Profile Building, was devised in collaboration with Neil Stephenson of Stephenson Ventures, who is an investor, chair, non-exec and coach to the leaders of a growing range of businesses, and we believe it is the perfect way to grow the profile and reputation of a CEO.”

Deliverables

Presentation skills: Filming to analyse personal presentation skills and to identify and implement areas for improvement.

How to write a killer speech.

How to influence potential investors.

Building a personal profile regionally and nationally in key media.

Building links with trade bodies, influencers and, where relevant, local and national politicians.

Utilising social media and new media to build a personal profile – video, blogs, vlogs, podcasts.

How to manage a media interview – to include techniques to take ownership of radio and TV interviews.

How to protect the image and reputation of a business during a crisis or major issue.

To view all three of our strategic products, go to www.bradleyomahoney.co.uk/ specialist-products

To begin a discussion with us, please contact sarahomahoney@bradleyomahoney.co.uk

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