One of the North East’s largest housing associations, believe housing, has partnered with award-winning digital agency Mediaworks to lead its website development.
The social landlord, whose homes cover more than 862 square miles of North East communities, has enlisted Mediaworks to support its online transformation, placing customers at the forefront of its digital evolution.
Brett Jacobson, CEO and founder of Mediaworks, said: “We’re delighted to be partnering with another forward-thinking housing association in believe housing – it’s an exciting addition to the agency’s ever-growing portfolio in the sector.
“Customer understanding and focus is a key part of any digital transformation project and offering intuitive and accessible information at each tenants’ fingertips is key to delivering an outstanding customer experience.”
Over the coming months, Mediaworks will carry out research and analysis to gain in-depth customer insight and understanding, and from this, shape an improved digital experience for the tenants of the housing association.
Jill Ancrum, marketing and communications manager at believe housing, detailed why Mediaworks were the ideal, trusted partner to guide the new digital-first approach: “We pride ourselves on putting our tenants at the heart of what we do and making them part of our journey in providing better housing services. Mediaworks’ data-driven insight and ability to enable improved customer experiences to our customers made them the clear choice.
“The demand for self-serve options is increasing, with residents requiring instant information. Introducing improved digital customer service options will allow our customers to log issues remotely, meaning more time can be dedicated where it is needed most – our front-line services.”
The partnership is the latest in a list of housing associations and property specialists that have selected Mediaworks to drive digital growth, including Northern Housing Consortium, Home Group, Esh Construction and Johnnie Johnson.
Mediaworks has seen fantastic growth through the past 12 months with additions to its 150-strong team being made across its Newcastle, Leeds, Manchester and Edinburgh sites. Mediaworks delivers end-to-end digital transformation, utilising data, technology, creativity, and strategy to drive clients’ performance beyond today.
