North East Media News

Issue 107

Did you always envisage a career in the Media Industry? Yes, I’ve always imagined a career in the creative world. From a young age, I was drawn to art and the idea of using media to shape stories, inspire others, and connect people in meaningful ways. While most of my family work in medicine, creativity was definitely my calling. What has been your career path so far? My career began in Sweden. While studying Art & Media at Northumbria Uni, I sought placements overseas with agencies in Malmö, working with brands like Tetra Pak. Presenting to key figures at Tetra Pak one summer really ignited my passion for agency life and client pitching. After graduating, I joined DECIDE, specialising in client servicing for global brands like P&G and Shiseido. I then advanced to Account Director at Guerilla Communications. During the pandemic I was pregnant, and the experience gave me time…