Media / Insight
A New Era: Marriott Communications Launches Intelligence
Issue 112
North East Media News
Here at Northern Insight Magazine, we provide you with the latest media news from across the North East. Stay up to date with your local digital, PR and marketing agencies and their success across the region, as well as other media commentary that can offer you company advice for the future. Discover more news below.
Featured Article
Media / Insight
Marketing And Media Matters
Issue 112
Did you always envisage a career in the Marketing and Media Industry? Honestly? No! Like many people, I sort of stumbled into marketing. I’ve always been creative and curious – the type to ask “Why does that work?” when seeing an ad or campaign – but I didn’t grow up thinking I’d be running a marketing agency. What I did know, though, was that I loved solving problems and making things better, and that naturally led me down this path. What has been your career path so far? I started off with a background in computer systems and website building, which gave me a really solid technical foundation. From there, I worked within financial services – a completely different beast, but it taught me the importance of structure, compliance, and data-driven thinking. It was only when I started helping JAM with their digital presence “on the side” that I realised…
