North East Media News

Issue 126

What are the main marketing priorities you are focused on in your current role? My main priorities are raising the profile of Swinburne Maddison, making sure our marketing activity supports the firm’s strategic goals, and helping our teams communicate clearly with existing and prospective clients. In a professional services environment, it is important that marketing builds trust, strengthens relationships and shows the value of our expertise. How would you describe the scope of your current marketing role and the areas you lead day to day? My role covers a broad mix of strategic and handson marketing activity, from brand, campaigns and communications through to events, content, digital marketing and business development support. Day to day, I help shape how the firm presents itself, support lawyers with client-focused activity and make sure marketing is aligned with the needs of the business. How has marketing shaped your career across different sectors? One…