North East Media News

Issue 116

Did you always envisage a career in the Marketing and Media Industry? I always wanted to be a writer ever since childhood, and I did study Media & Cultural Studies at university, so I think in some sense I did always envisage this career. Back when I was in education though, marketing looked so different. Social media was in its infancy, and lecturers were still talking about concepts like the ‘global village’ and ‘new media’! What I did always know is that I wanted to tell stories with meaning and purpose, and help others to do the same – which is exactly what Tyger Comms does today. What has been your career path so far? My career has definitely not been straightforward! After graduation, I found that getting into marketing was difficult if you didn’t live in London or couldn’t afford to do unpaid internships. So I ended up in…