Poverty and Climate Change are two of the most significant challenges we face as a society. Everyday we are provided with considerable facts and findings with an urgent need for us to act.
But admittedly many of us find it overwhelming.
My research found that people do want to make kinder lifestyle choices, they want to be more conscious, they want to be charitable and make a positive social impact. They want to level up society and they want to deliver business for good. They want to help others and they want to protect people and planet.
But the issues we face are colossal, making it overwhelming and confusing, creating a sensory overload proving difficult for folk to gain understanding of how they can help, leading many to believe they have barriers which prevent them from making a difference.
Throughout my life whenever I’ve faced challenges I’ve always adopted the mindset that there are no problems, only solutions. It helps me cope. And with an overwhelming need to help this situation we face and a belief that there are helpful solutions, a possibility emerged. Whilst trying to understand ‘what is Kind Currency’ when it was just the bones of an idea, I kept coming back to this state of mind.
How can we as a society help the fight against poverty and climate change without it consuming us? How can I create an opportunity that provides an accessible solution to the problems we face? There are only solutions!
And often the best solutions are quite simple. Understanding an idea, growing it into a concept and developing a real accessible opportunity to bring to market needs time; giving solutions the time and space to evolve. Rushing into a problem often leads to creating further issues. So, I took it right back to basics and wrote:
Poverty + Climate Change = The Solution + Opportunity
This was a heading on what was to be a brainstorming activity but the moment I sat back and looked at the page, it all became clear. Poverty together with Climate Change equal a solution and provide opportunities to reduce the impact of both challenges. Using each problem as a solution for the other.
An opportunity to help us do our little bit to protect the planet through our consumerism and the way we do business. This solution then creates the opportunity to invest in disadvantaged individuals and communities enabling us to do our little bit to protect people. Reducing the poverty rate and the impact of climate change in one accessible resource; the Kind Currency community.