RDA was recently appointed by Levy UK to bring a second store to life for Hej Coffee in the heart of London's art and cultural hub, Somerset House.
RDA’s team of design experts worked with Levy UK, a leading sports and hospitality caterer who have partnered with Hej Coffee at this site, to create a new coffee shop within the stunning surroundings of Somerset House, which overlooks the River Thames.
Established in the heart of Bermondsey, Hej Coffee has become something of a coffee phenomenon throughout London. As well as its thriving Bermondsey café, it now provides a workplace coffee service. Bringing its neighbourhood coffee shop vibe into the work environment, Hej supplies everything for a Barista style coffee at work to over 30 sites in blue chip companies throughout London and the South East.
Our team had to be sympathetic to the buildings listed status and chose colours such as dusty grey and duck egg from the Victorian colour palette. This was complemented with Hej’s strong brand identity of Tiffany Teal and bold black logo as well as “coffee quote” signage on the walls. The new counters were given a sleek and contemporary finish with statement tiles to the front and drop in counter top chillers to allow for deli style displays of tasty treats and drinks.
And of course, the iconic Moose Head Erik for which Hej has become so well-known, takes pride of place within the new store, whilst is colleague Lars will watch over the Bermondsey store.
Mathew Keech, CCO Hej Coffee said: “From our initial meeting with Levy UK and RDA we were filled with confidence and felt that they really wanted to understand us and how we saw our brand. The end result speaks for itself, a sense of grandeur without losing the neighbourhood coffee shop feeling we value so much, we couldn’t be happier.”
