Tyneside food entrepreneur takes the market by storm.
The daughter of the Northumberland based oil tycoon and former Hartlepool Utd Owner Ken Hodcroft has successfully launched her own alternative condiment business, which is proving a massive hit throughout the UK right now.
Spearheaded by the Texas-born young entrepreneur Lizzy Hodcroft and based in Newcastle, The Sweet Beet this summer unveiled its new website and re-branded products as it looks to transform and disrupt the nation’s food industry this summer.
Lizzy – a former chef who was awarded Young Entrepreneur of the Year by the North East Business Woman of the Year Awards in 2017 – has overseen massive demand for her company’s unique take on household condiments since soft-launching earlier this year.
The Sweet Beet’s products are now available in a string of farm and deli stores nationwide as well as the nation’s largest online supermarket, Ocado, which signals a busy year ahead for the rising businesswoman.
Speaking at a media tasting event at The Biscuit Factory in Newcastle, Lizzy explains: “The Sweet Beet intends on becoming a leader in the food industry for innovation in the condiment sector, showcasing our keen eye for taking risks to discover and utilise my unique palate for new flavour combinations.”
“We have gone from strength to strength, inspiring home cooks across the country with the confidence to explore in their own kitchens, whilst bringing to myself the excitement and passion of entrepreneurship. I am quickly being recognised as one of the rising stars of the industry which is a huge honour.”
In early May 2018, The Sweet Beet received national airtime when BBC2’s culinary expert Nigel Barden put the company’s Habanero Lime Jelly through its paces on Simon Mayo’s Drivetime show, which regularly attracts 6 million listeners.
It has also appeared on BBC’s Farmer’s Country Showdown this year and was recently selected as Company of the Month by Food and Drink Matters Magazine.
Speaking about her long-term vision for The Sweet Beet and her plans for the future, Lizzy Hodcroft added: “Ambition and focus have fuelled me forwards quickly and allowed for rapid growth within the business and the opportunity to mentor and help other start-ups.
“Having found my own beat through entrepreneurship, I am now on a mission to inspire and nurture other creative start-ups, building on the success of being awarded North East Young Entrepreneur of the Year for 2017.
“The Sweet Beet is now actively seeking investment to spend on bringing staff into the business. This is only the beginning!”
For more information about The Sweet Beet and the check out their delicious products visit www.thesweetbeet.co.uk
