Leisure

20 Years Of Pure Bliss

Issue 85

The beauty industry is big business and award-winning salon Pure Bliss are celebrating 20 years in the fast-moving and innovative industry.

The Sunderland based salon quickly became one of the most popular in the region and were awarded the prestigious ‘Decléor Regional Salon of the Year’ over a number of years. The prestigious accolade recognises the salon and staff as being truly the best at what they do within the beauty industry.

The salon offers an array of treatments to their loyal clientele from the relaxing NEOM and Aromatherapy Associates treatments to the most advanced medical based treatments, Environ, Omnilux light therapy, C.A.C.I. and Microdermabrasion, Guniot, Hydrofacial, IPL, 3D Lipo and Dermaforce. The ethos is to offer exceptional and high-end service in a relaxed and non-pretentious environment.

Lisa Seferi, Spa Director at Pure Bliss said: “My career started in five star hotels and luxury cruise liners. My previous roles include The Savoy Group where I worked for The Berkeley Hotel, the embodiment of luxury, nestled amongst London’s elite. This is the level of service I embed in our team of now 24 staff; we want clients to have the best treatment and service they’ve ever had.”

Pure Bliss have recently expanded their treatment portfolio further to become the first salon in North East to launch the latest medical grade treatment technology, Dermaforce, a powerful new force in non-surgical skin rejuvenation. Dermaforce is an advanced cutting-edge device combining microneedling and Radio Frequency (RF) technology to effectively treat a large number of facial and body concerns, with amazing results. Lisa added: “We are approaching our 20th year in business and as part of the celebrations we are delighted to expand our treatment portfolio. We recently launched Guniot into the salon and the response has been phenomenal.

We were also really excited to be the first salon in the North East to bring Dermaforce to the region. The treatment is so versatile and can be used to target a number of concerns, through the advanced device combining microneedling and radiofrequency.”

The salon works with some of the biggest brands in the beauty industry and specially select the treatments offered in the salon. Their wealth of experience and prestige in the industry has put the salon on the radar of some of the biggest brands.

Lisa added: “NEOM Wellbeing treatments are normally only offered in large spas, however they are available at Pure Bliss as we’ve worked with them for a while now and have a great relationship.”

Wellbeing is a high performing market, and the salon are keen to support women at various stages of their life. The menopause continues to be a hot topic and they’ve recently launched Meno-PAUSE, a truly nurturing treatment to fortify and strengthen the mind and body through difficult times. With the Inner Strength and Resilience Wellbeing Treatment for the face and body set to be pure bliss.

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