As part of MetroMails 30th anniversary celebrations they hosted an industry event for their customers, prospects and suppliers. They had seminars from key note speakers including: Royal Mail MarketReach, Engelmann and Buckham, Canon and The Software Bureau. The seminars featured new research yet to be officially released by Royal Mail, focusing on consumers subconscious reactions to brand messaging. Other seminar topics included: the environmental impact of single use plastic, the power of data and how to enhance its effectiveness as well as the value of personalised print and mail.
Attendees enjoyed a deluxe three course meal with waiter service, there were opportunities to network and finally participate in a factory tour. The day was a great success and MetroMail hope to host similar events in the future.
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