Having authentic purpose in business is increasingly recognised as the key driver of long-term success.
Its key is not only to the company’s identity, but also to its relationship with stakeholders, customers, employees and future talent.
Business leaders set up their businesses because of their “why”, it’s their differentiator, their sense of purpose, based on their belief on what their market/industry is needing or missing
At Talentheads our why is about putting people front and centre, to impact individuals, communities, and local businesses by sourcing the right talent, with the right values and skills match to their roles, without the complication of placement fees; and retaining and developing those teams to ensure that they are truly high performing.
We routinely go back to our why – as a business of over four years its important to continue to “check back in” and ensure we are still on course with our purpose
is it still true and reflective, knowing why we are different and still disrupting our industry – yes it is! For us, it’s being a voice – an expert in our industry – it’s about our community thriving and our clients’ businesses growing!
We still believe in local jobs for local people, we believe our services and our expertise provide help and support to ensure communities grow and develop, and help businesses create legacies through getting the right people in through our recruitment team and holding on and retaining and developing them through our learning and development strategies, continually making impact, not just to our clients, but our community!
If we know our “why” is strong and it enables Talentheads to thrive, how can it help your business do the same and build high performing teams, we have shared our thoughts
and why that genuine purpose within a business is so powerful:
1. It builds trust, credibility and resilience.A defined and authentic purpose demonstrates that a business stands for something beyond profit making, and aligns it’s actions with meaningful values. Share this with your potential candidates, customers and stakeholders and make it central to your brand messaging.
2. Candidate attraction. It is so powerful to share your purpose when you are attracting candidates, people want to join businesses that are purpose led, with the right values that match their own. Candidates are more likely to join businesses that operate with authenticity.
3. Enhances Employee Engagement and Retention. Increasingly employees are seeking meaning in their employment. An authentic, communicated and shared “why” can lead to high employee engagement and job satisfaction and lower staff turnover. Lower staff turnover and a high level of engagement is only good for your bottom line.
4. Drive and Innovation! By having a greater cause to work for aside from profits, the collective force – your people – have a big motivator to innovate, and be solutions focussed – this is when the high performing team created by your effective company purpose can really unleash their skills and abilities in the right direction.
5. Competitive Advantage. It’s a massive differentiator when a business clearly communicates their purpose. Super impactful for those who want to stand out among competitors. You attract the right people to join your business and retain them!
If you don’t have that authentic purpose in your business, how do you summon the motivation and determination to keep growing, to move those boundaries, continue to build on your business success! Knowing your why and your purpose supports building you high performing teams!
Want to know how Talentheads can partner with you to help solve your talent puzzle? Visit www.talentheads.co.uk, email hello@talentheads.co.uk or call 0191 300 8688.