Over the last 16 years, Newcastle based UltramapGlobal has grown from Customer Number One, To World Number One. In 2025, we're storytelling how it happened.
In December 2024, UltramapGlobal’s Co-Director Martin Connelly, and Brand and Marketing Lead, Mychael Owen spent a day at Sunderland’s National Space Academy.
“It was great to be invited to talk about our business.” Explains Martin.
“We spoke to four different groups in a day. And it sparked something. Yes, the young people we spoke to were interested in what we do. But they were just as interested in how our Northeast headquartered business had gone from a standing start 16 years ago, to the world’s most used.”
From Client Number One.
To World Number One.
Any business that does well in the long term needs good timing and luck. Right place, right time. But the age-old ingredients are important too. Hard work. Focus. Resilience. Adaptability. A clearly defined and well communicated brand. And at the heart of everything, a great product.
UltramapGlobal is hired by many of the world’s most significant subsea cable owners, to protect some of the world’s most important subsea cables from damage from sea vessels. Martin explains how things work.
How the UltramapGlobal business works.
“UltramapGlobal’s flagship product is our software, AssetMonitor. It monitors one hundred million vessel movements. Every. Single. Day. The software keeps an eye on how boats and ships are behaving around our client’s cables and associated assets. If the software identifies a threat, an alarm is triggered and one of our global monitoring team intervenes. Cable strikes are expensive. Cables can be many millions of dollars to repair, and there are dangerous outages to deal with too.
UltramapGlobal’s Monitoring Team are skilled and experienced negotiators and relationship builders.
“Our monitoring team don’t really ‘police’ the seas, they educate and support. The global fishing community and cable owners need to co-exist. So really great negotiation and relationship building skills are important.
Would you like us to tell our story – at your North East University or College in 2025?
In 2025 we’re looking to tell our story at a small number of North East Colleges and Universities. One has happened already, one is planned, and there’s room for a couple more. If you’d like Martin and the UltramapGlobal team to chat, in an informal Questions and Answers format at your University or College, email mychael@mychael.co.uk with your contact details and we’ll get back to you.
ultramapglobal.com