Founded by Craig Wilde in 2017, and now led by both Craig and his partner Filipe Neves Ribeiro who joined the company during 2020 in the midst of the pandemic.
Together along with their development team, they set up the Grainger Delivery platform; providing an online shop for Grainger Market food traders to ship food and goods across the region and now rest of the UK. The site has been a hugely successful endeavour that has kept the 186 year old Market alive and now thriving ‘post’ covid_19, turning a cool £1.3M for the Traders in the first year, and making headlines across the media.
Craig hails from Yorkshire, but his career has seen him with bases in Glasgow, London, Ibiza and Newcastle – his work portfolio is diverse: as Creative Director at Niltoni, but also on occasion a Hollywood Movie Writer, having worked with finessing on a couple of pictures currently in development; Movie Actor, Voice Over and now Children’s Book Writer! “I’m really proud of our new team, and the work we have achieved over the last couple of years, especially with the Grainger Market Delivery, and now the children’s book. We are blessed with a super talented and diverse Team, with Portuguese, Lithuanian, Russian and French Team members; the creativity that comes from the mix is exhilarating!”
Now expanded to deliver across the UK, and with a luxury hamper business on the back of the project under the brand ‘Phillips & Wilde’ – the food delivery business has continued to provide ample opportunities for Niltoni to flex their considerable creative talents; from their highly successful Christmas commercials, last year featuring two intrepid elves’ played by two budding three year old stars and a knock out performance from Melvin Smith as Santa – who looks straight out of the classic ‘Miracle on 34th Street’, to this years animated extravaganza, again with the two child stars, joined by a third, incidentally Craig’s Niece alongside Niltoni’s great friend Tv’s ‘Queen of clean’ Kim Woodburn.
Filipe came to the UK seven years ago, and has carved out a career as graphic designer, 3D animator and second seat at Niltoni – where as Senior Content Producer his skills are stretched almost daily with the diverse work flow and client portfolio “I love the challenge and the range of clients and work, no two days are the same and I’m able to keep expanding my skillset – driving brands, events, and our team ever onward to the next level – the atmosphere we create is electric!” This year saw Niltoni branch into publishing with their first book ‘The Elf Who Saved Christmas’.
It’s a seasonal kids adventure, penned by Wilde and illustrated beautifully by North East artist Monique Scott, who joins the long line of Niltoni Associates that make up their stellar list of creative collaborators. The story and illustrations form the animation for the Grainger Delivery Christmas commercial. The book also offered the opportunity to help raise money for Charity – the Newcastle Chronicle Sunshine Fund. Sales of the book on the www.GraingerDelivery.com website give £2.50 of every book to the charity.
Niltoni is made up of five divisions: Niltoni Voice – born out of the acquisition of the internationally successful agency QVOX Audio, who’s clients include TATA Steel, Coca Cola, The United Nations, UNESCO and The Bank of China. Niltoni Artists which has managed and developed business professionals into TV personalities, notably ‘The Property Boys’ who went from gritty Channel 4 documentary subjects to stars of BBC One’s ‘The Customer is Always Right’, Niltoni Lux the image library and content business, Niltoni 360º the Creative Agency and now Niltoni Publishing.
The Company’s client portfolio encompasses Film & TV, Sports Fitness, Food & Drink, Art and fashion; and as they expand their core four person team in early 2022, the future for the company is super exciting, having their eyes on expansion into the EU with a base in Filipe’s native Lisbon, Portugal, where they already have a small but growing client list.
