Unique Online Portal Adds New Benefits And Grows Team

The North East based cash savings company, Cascade Cash Management (Cascade), which developed a groundbreaking service for independent financial advisors (IFA's) and high net worth clients, has invested further in the online savings portal ensconcing its position as market leader.

On the back of this investment to incorporate feedback to date from clients using the portal, Cascade has also expanded the client support team to now be 12 strong.

Cascade is an independent and transparent service created to generate enhanced cash returns and increase protection on deposits through professional cash management.

Cascade has administered in excess of £85m since launching its online savings portal in January of this year, taking the total monies administered to date to over £500m, delivering millions of pounds of additional savings interest for clients.

The portal is the only one of its kind in the UK allowing independent and unbiased cash solutions using the company’s proprietary algorithm, meaning that clients don’t have to choose only one bank. With the online portal and Cascade’s client support team all banks can be accessed quickly and easily, on a daily basis, with daily reporting functionality.

The service is suitable in particular for high net worth individuals tracking their own savings, for financial directors of companies and charities who are cash rich and should be getting returns on their savings, and for trustees, deputies and attorneys charged with the responsibility of looking after someone’s financial affairs. The dataset is the largest of its kind tracking sterling cash rates providing solutions for the widest range of client types including professional solutions too for pensions, client deposits and more.

Cascade also acts as a back-office for IFAs, Accountants and Solicitor, who can fully customise the online savings portal and ongoing reporting to enhance their existing propositions for a range of client types, benefitting from the economies of scale afforded by the central administration team.

Dr Emma Black explains further: “93% of the UK’s adults have a savings account but not many of them achieve attractive returns due to the inertia inherent in the savings market. This is especially true when you get to the high net worth cash investments of over £250,000. Time constraints and lack of awareness of opportunity tend to be the biggest challenges for our clients.

“Our portal has individual secure log in details and a comprehensive dataset using our unique optimisation and proprietary technology that can administer bespoke cash portfolios in seconds. It’s important to highlight that it is not just all about enhanced interest rates, although this is always a positive outcome for our clients.

“Our optimisation permits clients to set their desired term structure of their cash (from instant access up to five years) while also allowing for them to ensure that they have the desired degree of protection under the Financial Services Compensation Scheme or European equivalents.

“We have recently added new functionality, new services and new payment structures too that positioning us light years ahead of the nearest competitive product. I’m delighted at the feedback we have received from our trusted partners and clients.”

The service has been designed carefully so that power of instruction remains with the client and designated signatories only. This means Cascade clients can have peace of mind that their cash savings are directly held with regulated financial institutions, with no money ever passing through Cascade Cash Management. Advisers and their clients can layer the level of support they desire and a full management service is available too.

Cascade is made up of a team of financial experts, headed up by Dr Emma, servicing trusted partners and their clients across the UK. The central administration support team is based in Newcastle, a hub for the savings administration for many financial institutions.