Business

Tiny Lives Trust Announces Ambitious New Five-year Strategy

Issue 106

Tiny Lives Trust, a charity dedicated to supporting premature and sick newborn babies, has announced its new five-year strategy.

The strategy outlines three key impact goals for the coming five years. These goals include a focus on supporting babies and families to flourish during the first 1,001 days and beyond, ensuring that babies and families with experience of neonatal care are understood and supported by those providing services, and championing neonatal care as a key driver of positive health and social outcomes in the North East and North Cumbria.

Kelly Blakeney, Chief Executive Officer at Tiny Lives Trust said, “Recently Tiny Lives celebrated our 10th anniversary as an independent charity and over this time we have helped thousands of families during the most difficult of times.

“We are launching our new five-year strategy that will allow us to give even more sick and premature babies in the North East and North Cumbria the best possible opportunity to thrive. Families are at the heart of everything that we do and our future focus will see us deepening our relationship with the Royal Victoria Infirmary (RVI) hospital, as well as working to support even more families, including those families who are currently underrepresented within our service. The first 1,001 days, from conception to age two, are fundamental to a child’s lifelong emotional and physical wellbeing and we want to play a defining role in supporting premature and sick newborn babies and their families during this critical period.

This strategy is the result of months of collaboration and consultation with families, supporters, staff, and board members and reflects what we want to achieve, how we will prioritise our activities and resources, and how we will know if it’s working.”

With eight out of the 10 local authorities in the UK with the highest rates of child poverty in the North East and Cumbria, the support that Tiny Lives Trust provides to families spending time on the neonatal ward is needed more than ever.

www.tinylives.org.uk

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