"The most difficult thing to manage internally is inconsistency. And, from a customer perspective, inconsistency is definitely one of the most frustrating habits that any supplier can have. Consistency is very important to UltramapGlobal."
This issue: CONSISTENCY
The global UltramapGlobal team looks after many of the world’s most important subsea assets. Every second. Every minute. Every day of every year.
The team is consistently watching for threats, and intervening.
“It’s important to know whether you’re in the business of assurance or insurance when you are in a business that looks after people.” Explains Martin.
“Are you there to stop bad things happening? That’s assurance. Or are you there to manage the fallout of bad things happening? That’s insurance. For UltramapGlobal – it’s the former.”
And once you know what camp you’re in, attitude needs to be right, as well.
“UltramapGlobal is a ‘no if’s and no but’s’ business. We don’t want to have conversations about why we failed. We must deliver. That’s our mindset.”
People
So the main way that UltramapGlobal ensures consistency is through its people.
“Our people tend to stay with us. Customers know our team personally. And the relationships they have lead to really open conversation.
Consistency of interface means that we learn lots about how customers are really feeling. This helps a lot.
“And, of course, we’re consistent at a delivery level, with response times and quality of reporting for example.
It’s expected.”
Messaging
How UltramapGlobal’s marketing speaks, is as important to those that know and work with UltramapGlobal already, as it is to those who do not.
“At a personal level, one of the biggest bugbears when anyone buys anything, I think, is when a company promises you one thing before you buy, then delivers something very different once you become a customer.
“We’re very clear with what we’re promising to prospects. 50 percent of all current UltramapGlobal customers have zero cable strikes at all from vessels.
“And 100 percent of current UltramapGlobal customers have fewer cable strikes once they become a customer, than they did before they chose us.
“Those percentages are what we suggest to prospects. And we consistently deliver.”
World Number One
UltramapGlobal’s Asset Monitor software has consistently been the world’s most used subsea cable monitoring software for a few years now.
“It took us over a decade to reach a point where we lead the category. And now that we do, consistency will be a very big part of why we should stay here.
“Getting here is one thing. Staying here, particularly as new alternatives enter the market, is a different challenge altogether.”
Find out more at www.ultramapglobal.com