Business

The Cosmetic Dental Clinic Has Something Big To Smile About

Issue 60

Almost fifteen years ago, Dr Darren Cannell and Dr Andy Stafford set up their own dental practice in Newcastle's Old Eldon Square. It has become one of the leading centres of its kind.

Two years ago they set up another practice in Durham….same high standards…same attention to details. These are hi-tech practices using digital techniques which can, and do, change people’s lives forever. Flick through the testimonials on their website and you’ll have your suspicions confirmed.

One of their areas of expertise is called Invisalign® Clear Braces. If you are unhappy with the position and alignment of your teeth, this astonishing treatment will transform the way you look when you smile. For many people, the result is life-changing.

The Cosmetic Dental Clinic was the first practice in the region to be given ‘Diamond II” status by Invisalign, but now they’ve gone one step further and The Cosmetic Dental Clinic has got something really big to smile about.

Invisalign® and Align Technology have selected The Cosmetic Dental Clinic in Newcastle as their first ever UK branded Invisalign Centre.

“This is a massive honour and something we’re really proud of”, said Darren Cannell. “Invisalign are the world leaders in clear aligner brace systems. We have been providing this treatment for over 15 years now…a system which is constantly evolving and something we truly believe in. We are delighted that we have been chosen to pioneer this latest concept”.

It is quite apparent that when it comes to cosmetic dentistry, it doesn’t come any better than the team at The Cosmetic Dental Clinic.

Darren explained,”The third floor at our Eldon Square practice is now fully dedicated to Invisalign. The latest digital systems have been installed which allows our team to abandon traditional impressions or moulds which many people find to be extremely uncomfortable. A 3D simulation is created of how your smile will appear. You’ll be given an estimate of how long it will take to complete the course of treatment. Over subsequent weeks, you’ll be provided with a series of aligners, which are almost invisible, that slowly move your teeth to the desired positions. The results really do change people’s lives and how they feel about themselves.”

The Covid-19 lockdown meant that Darren and Andy had to close both practices, but rather than sit still, they’ve been using that time to launch yet another new concept. Are you nervous about visiting the dentist, embarrassed by the state of your teeth or simply too busy to schedule an initial consultation?

Well, there is now another option at The Cosmetic Dental Clinic. “We undertook a USA-based course to understand virtual platforms and how to effectively deliver Virtual Consultations. Such has been the success of the work we’ve done, within sixweeks we were the platforms 3rd biggest user in the World. We’re now lying 2nd and getting enquiries from all over the UK”, said Co-owner Andy Stafford.

It’s a technique which means Darren, Andy and their team have been able to see patients and discuss how they would like their smile to look. The virtual process is done from the comfort of the patient’s home. They take photos of their teeth and gums and then load everything via a simple link on The Cosmetic Dental Clinic website. The clinicians then provide a personalised and tailored video recording to demonstrate potential treatment options to help enquirers make a more informed choice as to how to achieve their smile goals.

It’s a totally free consultation.

Darren added, “The recordings include examples of similar cases we’ve experienced and what we’ve done for the patients to restore their confidence and bring back their smile. The link can be accessed 24/7 with uploads only taking a couple of minutes which means this new workflow is extremely convenient for patients with very busy lives.” “A number of new clients have expressed that they found the virtual concept a welcome stepping stone to starting their treatment journey having previously put off a more traditional initial contact through fear of any potential face to face embarrassment. We have found such patients are then more comfortable about seeing us in person in the clinic.”

Interested? Go onto their website…www.thecosmeticdentalclinic.com and you’ll see a link at the top of the page ‘Free Virtual Consultation.’ Go on. Rediscover your smile with The Cosmetic Dental Clinic.

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