As I write this we have entered a period of change, with the dawn of a new Government. A change we created with a small action.
Change is inevitable but change is something we tend to find difficult, it sends our flight or fight responses into overdrive. We get stuck in our ways, habits are comfortable and we question why we have to change, often coming up with enough excuses to justify not changing.
But we are being asked, especially in business, to change our behaviours, our processes and our operations to protect the environment and support society. Much needed changes to protect the future.
The extent of the problems we face as a society, from the climate crisis to wars to poverty to water scarcity to economic instability, are formidable. And we end up sweating the intensity of the big things, and the intensity of the problems as a whole and it all becomes overwhelming, making it difficult to understand our part in it all. We end up believing we can’t change it or even worse we fudge it, resulting in greenwashing, or kind washing as we like to call it at Kind Currency.
But change is much simpler than we believe. It’s as simple as putting a tick in a box. And small changes make all the difference. Shifting our focus from the global needs of change to what is within our control and not only that, what is important to us, and our values, and what is realistic and achievable. And the balance between what is right for your business and what is not.
Consider what your business does:
Who it serves? What are your values? What is important to you?
Which areas could change? What can you resourcefully change?
What can instantly change? What change needs further insight?
Change in business is a balancing act between your values, protecting your business and continuing to provide to your customers. If you move too big a piece too soon, the scales tip which has a negative impact on everyone and everything, so starting with the small manageable components that attain the required impact merely comes down to a much simpler strategy.
We work with small businesses to understand how they can play their part, in a climate where small businesses are fighting to stay alive, adding the need to be ethical into the pot can seem detrimental. But with more and more customers demanding kinder approaches, not making the change, could see a greater struggle in the future. We help businesses understand their values, what is important to them and identify the areas in their businesses that would enable them to work towards supporting those values, ensuring we protect the service and operations of the business. And we partner with larger organisations to help them with their environmental and social responsibility providing actionable and impactful opportunities.
It’s simple, achievable steps with big impact.
And change that doesn’t feel like change but enables your business to be sustainable, and meet the need to protect people and the planet.
A kind approach to change that is simple, sweat-free, enabling everyone and everything to thrive.
www.kindcurrency.co.uk