Business

Sales Academy Turns One After Super Success Of First Year

Issue 64

During these times we are all looking for something to celebrate - but when a fledging enterprise reaches its first significant milestone; it should be shouted from every rooftop!

The Just Williams Sales Academy, based in Stockton on Tees, celebrated its first birthday at the beginning of November, marking an unusual but exciting year for the business. Offering a wide range of Sales and Marketing courses – both face to face and online – the Academy has now had over 1,000 sessions accessed and is helping deliver its continued goal of ‘professionalising the sales industry’.

Managing Director of Just Williams, The Academy’s parent company Jessica Williams said; “It’s been a huge year in more ways than one! We have been thrilled to have been able to deliver effective faceto-face training before the impact of Covid, but our ability to flex to an online market so soon has been exciting too”.

“Sales is often seen as a ‘dirty word’, with some salespeople giving others a bad name with unethical tactics or private agendas. But The Just Williams Sales Academy was borne out of the desire to professionalise Sales; and to start breaking down the stigma that is sometimes attached to it”. In a world where everyone has been forced into virtual environments, The Just Williams Sales Academy has eased the difficult conversations about continued development for staff across the Tees Valley; offering accessible, interactive – and above all else – effective training in a challenging business climate.

Head of Delivery for Just Williams, Emma Storey said; “I love what The Academy is achieving. The feedback we have had from learners has really validated the need for this sort of training and helping salespeople either succeed or grow has been a real pleasure to be a part of.”

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