Business

Rda Create New Vip Bar Experience At The O2's American Express Invites Lounge

Issue 47

RDA, an award-winning design and installation company was recently appointed by Levy UK and AEG at The O2 to refurbish the mezzanine VIP bar area in the American Express Invites Lounge.

The key aim of the project was to enhance the experience of a new VIP package through a premiumisation of the bar and an addition of a new food counter to supplement the existing F&B offer, with born-again tapas style dishes presented with a contemporary twist.

As the upgrades were largely operational, the brief around the aesthetic was to tie in with the existing look and feel. However, through some interesting finishes, RDA’s team of designers were able to bring added touches of luxury to the interior. This included using a blackened metallic bar cladding and new back fittings adorned with an antique mirror. To create a more social vibe on the mezzanine, two booth seats were removed in favour of high-top poseur tables with new stools in black and gold.

Nick Bradley, Director at RDA said: “This is the second project we have completed for The O2 as part of our ongoing relationship with Levy UK and AEG. We were delighted to have the opportunity to transform the VIP bar in one of the most prestigious hospitality spaces at The O2.”

The O2 is the world’s most popular music and entertainment venue. Since opening in 2007, it has been visited by more than 70 million people and in 2017 was named Pollstar ‘International Venue of the Year’ for the tenth time.

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