Professionalising The Sales Industry

Issue 80

Last month we covered the myriad of misnomers surrounding the sales industry as a whole and how our ethos at both Just Williams and sister company, The Just Williams Sales Academy has been to professionalise the industry from the outset.

Back in 2019 at the embryonic stage of development, we planned in partnership with Teesside University Business School to launch an annual Sales Conference. Needless to say, 2020 didn’t happen, neither did 2021 so here we are almost three years later ready to launch.

The North’s first Sales, Service and Success Conference at Teesside University International Business School. Just Williams celebrated its 7th birthday this month and as our Sales Academy turns one in September, we have organised an incredible line up of inspirational, educational and industry leaders in the field of customer service, sales and business development. This day will bring together industry professionals covering these remits to share, learn and create an ongoing peer to peer network of like-minded professionals. 2022 marks the first year of our ambitions to run an annual conference of this nature.

Last month we talked about professionalising the sales industry and creating an industry standard across the board for all sales professionals. In partnership with the Institute of Sales Professionals and Teesside University International Business School we will be bringing you the industry thought leaders, some key tips and takeaways to help recruit, retain, train and drive your sales teams forward to achieve growth, exceptional customer service, higher retention and improved performance across the board.

If you are interested to find out more about attending, sponsoring, exhibiting or just intrigued – contact us on With only 100 tickets available, tickets will go online in a few months so register your interest ahead to receive first refusal. We look forward to welcoming you!

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