North East Financier Named National Cash Management Woman Of The Year

Issue 64

The MD of Cascade Cash Management Ltd has been named as the Women in Finance Cash Management Woman of the Year 2020.

Dr Emma Black has held the position of MD at the Fintech company for over five years now and in that time has transformed the savings business through some of the most challenging times ever seen to our economy. Recognised in the awards for her tenacity, clear ideas and determined ability to put the clients at the centre of all her team does, Emma sits in a figure of just 15% globally where females are finance leaders. Run by Finance Monthly, the awards celebrate progress in gender balance, recognising finance experts that consistently go above and beyond what is expected of them, despite the challenges in the industry.

Emma said: “It is a true honour to receive this title. I’d like to dedicate it to the Cascade team and to the women in the North East who deserve to be recognised for the difference we make to our industries every day.

“Cash Management, and the treatment for savings, has real challenges at the moment, not least the potential for a below zero base interest rate. We have really had to think on our feet throughout 2020 to ensure we continue delivering a fantastic service for our clients. At Cascade we not only deliver the very best that savers can hope to achieve from their cash holdings while they are in cash, but we also help them to protect it under the Financial Services Compensation Scheme, which has helped many people this year to get peace of mind amidst so much uncertainty.

“Using our portal, which we call our little piece of magic, we can diversify a portfolio of savings within seconds, and we can help secure our client’s cash safely and robustly. That is a very attractive proposition at the moment for those who do not want to invest in such an uncertain market! And now to be recognised for that service, is just the icing on the cake.” Cascade Cash Management (Cascade) is an independent and transparent service created to generate enhanced cash returns and increased protection on deposits through professional cash management.

The Cascade team can administer funds through their unique portal on behalf of clients or depositors can use the portal to manage their own savings with the dedicated support of Cascade. Partners including IFA’s, solicitors, attorneys, accountants and many more can also self-brand the product for presentation to their own clients. Over the last few months Cascade has responded proactively to the pandemic, showing its resilience in a tough market place thanks to a team that has it’s eye constantly on the future, investing in financial technology, staff and new avenues.

Dr Emma Black concluded: “This last two years has been amazing for the awards and the recognition we have received. Just a few short months ago we were named as Start Up of the Year in the Great British Entrepreneur Awards. This all goes to reassure new and existing clients of the quality of Cascade, the team and the service we offer!” To view the awards Women In Finance Awards 2020 publication please visit: womeninfinanceawards. where you will find Dr Emma Black throughout the publication and gracing the cover.

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