An award-winning North East businesswoman has been appointed to head up Sunderland BID and help drive the organisation forward.
Sharon Appleby, 47, has taken up the new role as Head of Business Operations from 1st May working to ensure the BID is not only at the forefront of developing the city centre but is also the voice of business in the area.
Before taking up the new position, Sharon spent 14 years as the Head of Marketing and Communications at Gentoo Group, having steered the organisation through a period of growth and diversification.
Sharon commented “I am absolutely delighted to be joining the BID team at this point in its development.”
Sunderland BID was set up in 2014 with a remit to ensure that the city centre was a vibrant place to live, work, set up business and spend leisure time.
