The domestic market is driven by the need to keep up with trends from the must have theme of the season to having a sparkly clean home.
Homes that are Instagrammable!
It is one of the biggest influencer markets with high-profile individuals aligning themselves with home brands and delivering their own ranges and products.
The global household cleaning market is valued at $362bn and the global market size for home furnishing is $948bn.
Hugely valuable in a monetary capacity.
But! At the cost of something far greater.
When it comes to its impact on people and planet, the industry is significantly damaging.
Furniture and decoration consumption has joined the fast fashion scene. Made from fabrics and materials that damage the environment in its production that live for many years in landfill negatively impacting the eco-system. As with all fast markets, the abuse of humans is significant, equivalent to modern-day slavery.
Cleaning products and décor are fuelled by harsh chemicals that not only harm wildlife, nature and the environment but are toxic to human life; they cause illness from lung conditions to skin conditions and play absolute havoc with our hormones, and gut bacteria. And this is before we get to the level of plastic involved.
So, I was delighted to take Kind Currency to the show in London Excel to disrupt the conversation in the sector, inspire change, provide support and knowledge for people to make conscious choices and champion the kind brands at the event.
I was joined by industry experts on the panel for Sustainable Living: Choices for a Thriving Home, Community, and Planet:
Sarah Green of Borro – a children’s clothing rental platform.
Sophia Lorimer of Fine-Tuned Wardrobe – a sustainable stylist that empowers women.
Helena Mansell-Stopher of Products of Change – building circular economic business models.
Sharing with the audience the need for creating homes and lifestyles that are sustainable, that build better communities and protect the future.
It was truly wonderful to see kind brands from our community such as Composty, in amongst the big unethical players in the industry. With a footfall of 16k and an international reach of over 100k, it was a fantastic platform to inspire kind action.
Huge thanks to the welcoming hand from Clean & Tidy Home Show and kindness of the Founder Penny for bringing kind businesses and the conversation for kind action into the space. With nearly four million tonnes of plastic waste from the domestic market going into landfill every year in the UK alone. With one tonne of plastic waste creating 2.9 tonnes of carbon emissions, our homes have a big part to play in easing the climate and human crisis.
Are you a business wishing to do more to protect people and the environment but need a helping hand, Kind Currency makes it easy and simple to do your little bit.
www.kindcurrency.co.uk