Samantha Davidson, Managing Director of leading B2B marketing agency Horizonworks, explains how they helped a business communications and systems provider to reinvigorate its brand and strengthen its profile in its target sectors.
Founded in 1995, Sunderland-based Cellular Solutions helps businesses to improve communications, operations and processes. It offers communications and business systems – including mobile, landline and software solutions – to companies ranging from start-ups and SMEs to large, multi-site organisations, helping them at every stage of their journeys.
Over the last two decades it has built up a strong reputation for providing close customer support to businesses, embedding itself into organisations and enabling clients to save time and money by offering a wide range of specialist business communications and business systems services under one roof.
However, Cellular Solutions identified that it needed to re-evaluate its marketing, articulate its service proposition more clearly and raise its profile in new and existing target markets across the North. The company appointed us to act as its outsourced marketing team to develop a marketing and brand strategy and deliver the marketing plan.
As the company’s marketing partner we created a marketing strategy and integrated campaign plan to support the firm in strengthening their position as the provider of choice in the North East for business communications and systems. This involved developing a clearer brand proposition to clearly articulate Cellular Solutions as a trusted partner which works hand in hand with organisations. This was achieved through refreshing the brand and visual style, developing new messaging designed to resonate more effectively with its target markets, and creating a new website and a suite of marketing materials to support business development activities and build brand profile. Furthermore we developed a more distinct identity for the company’s business systems division to ignite new opportunities in sectors including manufacturing, engineering and logistics, and identified new opportunities to increase engagement with networks including the North East of England Process Industry Cluster (NEPIC) and North East Automotive Alliance (NEAA).
We deliver the company’s full marketing plan on an ongoing basis – this enables Cellular Solutions to access our team of marketing experts who specialise in a range of disciplines including digital, PR and creative.
Mike Bowers, managing director at Cellular Solutions said: “We pride ourselves on being a trusted partner to North East businesses, increasing efficiency and productivity and we like to work hand in hand with like-minded organisations. Working with Horizonworks has helped us to strengthen our position in target markets such as manufacturing and engineering. Furthermore, I feel the revised brand, visual style and website really encapsulates the essence of our organisation.”
Horizonworks specialises in working with businesses from the manufacturing, engineering, automotive, technology and innovation-led sectors. We offer marketing, strategy, PR, creative and digital services – all under one roof – to ensure all elements of marketing work together to generate the best results for our clients.
Horizonworks has a diverse portfolio of clients including US based AmeriWater, a premier provider of water treatment equipment, The Expanded Metal Company, an expanded metal mesh manufacturer and Arcinova, a contract research and development company which serves the pharmaceutical sector and the Advanced Manufacturing Forum (AMF), the largest manufacturing forum in the North East.
