Experts in engaging audiences and driving sales for ecommerce brands, Sunderland based content marketers The Office Rocks have hit a winning formula with social stats for their host of online communities hitting an all-time high this month.
The Office Rocks have cultivated a number of online communities including the Bump, Baby & You brand which has now become a major player nationally and one of the largest digital communities in the mother and baby arena in the UK. With clients on the books including Tesco, Nike, Misguided and JoJo Maman Bébé to name but a few the community has continued to benefit from high growth stats across social channels with Instagram alone now reaching over 17.8 million in the last 30 days.
With the founder and Managing Director, Laura Middleton at the helm, The Office Rocks creates and delivers successful and highly targeted marketing campaigns to ensure a brand’s maximum exposure, traffic and sales. Bump, Baby & You is one of the online communities that Laura has created and grown over the years and the team attributes much of the continued success and growth to the development and nurturing of an active influencer network across the UK, alongside creating engaging content which parents want to interact with.
Social Media Executive, Simra Faisal, a Northumbria University graduate, has been running the Bump, Baby & You channels for the last year, building on the continuous growth of the community to in turn drive revenue for clients.
Simra said: “I was initially employed to schedule and manage social channels solely, but I’ve had the opportunity to get involved in the influencer side and this market has really helped grow the channels in particular Instagram.”
The influencer network is a big market and the team work with high profile clients to put their brands in front of influencers and in turn customers through exciting campaigns such as the recent ‘Play New Kids’ campaign which was ran by Nike in their Nike Town, Oxford Street flagship store.
Simra added: “The role is so varied and I love working on the creative campaigns across a range of brands, I studied Fashion Design and Marketing at university so I’m able to utilise these skills and put a vibrant spin on the campaigns for clients.
The Office Rocks really is a highly energised and vibrant company to work for and there have been so many highlights over the year. If I had to pick a couple it would be attending the Nike Town Influencer event in London last year and working with key influencers to launch the new kids wear range from Misguided also!”
The Office Rocks is the parent company behind the sale of e-commerce business WHAT ABOUT THIS (WAT) and has created and grown substantially over the last six years.
Laura Middleton, Managing Director, The Office Rocks said: “Bump, Baby & You is such a success story for The Office Rocks and the stats for this community alone speak volumes, with 15k new followers in the last 90 days alone and Instagram reach growing by 279%.
I’m thrilled with the continued high growth of this community over the last year, and in Simras very capable hands not only has she grown and nurtured the 100 strong influencer network, she has maintained this highly engaged and targeted platform impeccably to ensure all beneficiaries be that parents, clients or influencers are getting maximum impact and support.”
