Mark Melville has grown Concept Accountancy from scratch, to a sixfigure turnover. And 2025 is the year that Mark is addressing something fundamental to how he believes the very best accountancy should be delivered.
Clients only really ask their accountant for three things. And normally in this order.
First, it’s Recording. Making sure all that needs to be known financially is perfectly in place, inside the business.
Second, it’s Compliance. That’s making sure whoever needs to know what, outside the business, is informed accurately and on time – every time.
Third, it’s Direction. That’s using what we know to project accurately into the future, so we make brilliant, informed decisions about what to do when for business to optimise.
Thing is, and this is where Mark is driving the client conversation, Mark and his team are super-interested in Direction .
“In 2024, Concept Accountancy won it’s biggest client ever.” Explains Mark.
“And when I asked why we were chosen, the answer really made me think. This particular client, like the best of our clients, had Direction front of mind. They spoke to us about learning from the figures. Making great, timely decisions.
“Sure, this can only be done by getting the Recording and the Compliance parts right. But the thing that really struck me was how this ‘Direction first’ approach was so powerful. Much more interesting, too. And the improvement for the client business are clear. Recording and Compliance, for us, is not the end point. It’s the start point.”
Direction First
From a personal perspective, the ‘Direction first’ approach suits Mark and his team much better, too.
“We’re genuinely interested in our clients. We listen hard. We learn everything we can about them.
“For example, if a client wants to visit me on a Friday – they can’t. Because I’m not in the office. I’m at a client’s office.
“One of the ways we show that we really are interested in learning a client’s businesses is by taking the time to visit them. Chatting at Concept Accountancy HQ is great. But being on-site with the client, every now and then, is better. It’s so interesting to see a business as well as just hear about it.”
Accountancy with Interest
Concept Accountancy starts 2025 with tweaked branding and a new slogan – ‘Accountancy With Interest’.
“The new slogan is just right for us,” says Mark.
“We’re super-interested in supporting client Direction. That’s why we’re so interested in putting Direction at the heart of the conversation.”
See www.ConceptAccountancy.co.uk for more.