Horizon Works Appointed To Strengthen Profile Of Local Charity

Issue 51


Part of the Groundwork federation of charitable trusts, the organisation offers a wide range of services which aim to improve South Tyneside and North Tyneside and the lives of their residents. Its divisions include TEN North East, an employment and training services provider; the Route2Work special needs educational programme; and Commercial Services which delivers landscaping, environmental improvements, and recycling services.

The organisation also manages cultural and heritage venue Jarrow Hall in partnership with South Tyneside Council, and West Boldon Lodge which is part of the National Grid Environmental Education Centre Network.

Horizon Works has worked closely with Groundwork South and North Tyneside to develop the organisation’s marketing strategy, as well as integrated campaign plans for each of its divisions. Acting as an extension to its team, Horizon Works will raise awareness of Groundwork South and North Tyneside’s services and offerings to beneficiaries, volunteers, stakeholders and the wider community through a range of marketing tactics including PR, digital marketing, social media and targeted campaigns. Founded in 2010, Horizon Works supports innovators in complex industries with a full range of marketing services. The company, which recently invested in a new 2335 sq. ft purposebuilt headquarters on Northumberland Business Park, works across sectors including manufacturing, engineering, healthcare and life sciences, technology, professional services and the public sector.

Andrew Watts, chief executive at Groundwork South and North Tyneside, commented: “We believe that the most powerful transformations begin at a local level, and our team is committed to delivering impactful and sustainable economic, environmental and emotional change. The strategy and campaigns devised by Horizon Works have truly captured this ethos, as well as our diverse service offering.

“Horizon Works has already become an extension of our team, quickly understanding our needs and objectives. I am confident that our strategy and targeted marketing campaigns will further strengthen our engagement with volunteers, stakeholders and beneficiaries, as well as support us in further raising our profile and increasing service uptake.”

Antonia Edwards, account director of Horizon Works, said: “We are delighted to be working with Groundwork South and North Tyneside to raise the profile of the invaluable support and services it provides. As Groundwork South and North Tyneside’s marketing partner, we are looking forward to combining our strategic approach with creative thinking, to generate results for the charity and to promote its inspirational work.”

Horizon Works has a diverse portfolio of clients including: INVISTA Performance Technologies, one of the world’s largest integrated producers of chemical intermediates; Middlesbrough-based hydraulic engineering specialist Industrial & Marine Hydraulics (IMH); The Expanded Metal Company, an expanded metal mesh manufacturer based in Hartlepool; and Fera Science, a national and international centre of excellence for interdisciplinary investigation and problem solving across plant and bee health, crop protection, sustainable agriculture, food and feed quality, and chemical safety in the environment.

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