We will soon be marking the third anniversary of ChatGPT, released at the end of November 2022.
I must confess, I do like anniversaries, milestones and key events that have punctuated our collective technological history.
I thought we should pause to wonder, what role is artificial intelligence going to play in our business and personal lives, truthfully?
Looking Now: What should we focus on first?
Using Marketing and Sales as an example, here are a couple of suggestions which will help:
1. Rethink and Reset your AI Roadmap
This is an easy 8-step programme of activities and something that my clients have really enjoyed implementing:
1. Make a full list of all your essential business apps and tools, from admin to operations and marketing, etc.
2. Contact the software companies to ask about their AI features and book a demo.
3. Schedule AI training days for your upgraded tools, such as financial suite, CRM, website, social media dashboard.
4. Get more organised and use AI to help you create a 90-day content marketing plan for your chosen target customers.
Then move onto the 4 Rs of AI for digital marketing:
5. Rewrite sales messages and promotional content across all to better appeal to your prospects.
6. Repurpose all your content on your website, LinkedIn profiles and pages, and other directories, listings, etc. accessed customers.
7. Research your target customers’ Trust Network (trade publications, trade show, membership organisations, etc.).
8. Reconnect with key contacts in that Trust Network to explore guest speaking, co-hosting webinars, thought pieces and advertising.
2. Rethink and reset your ‘prompting’ skills
I’m not a fan of the word prompt, I think it is misleading and uninspiring.
Here’s a simple model to help you get better results from platforms like ChatGPT, Gemini, or Meta AI: A-B-C: Authority, Briefing, Complement.
Let’s use the example of drafting a press release for an important trade publication.
Authority
Start by setting the assistant’s expertise level by asking how it’s done:
I need your help writing a press release announcing a new service.
Acting as my PR and marketing expert, can you outline the key structure and elements of a successful press release?
Briefing
Next, request the draft using an informative brief:
Acting as my expert copywriter and journalist, check the information below and using your suggested structure, please write a press release for [publication name].
Info about your business, audience, products/services, features, and benefits.
Details about the publication, its readership, and your goals.
Tone of voice (and words to avoid) and style.
Additional facts, quotes, or supporting info.
Complement
Even the best draft can be refined. Try this:
Thank you, this is a great first draft. As my PR and Marketing advisor, I have two followup questions:
How can this be improved? Please provide suggestions in a table.
What questions do you need answered to improve it further?
TOP TIP: Think of this as a one-hour expert consultation and get the most value by asking thoughtful, specific questions.
Looking Ahead: What is the next chapter in AI’s story?
As we stand on the cusp of another leap forward, it’s worth considering what the near future might bring.
And importantly, ask the question: Has the AI Revolution happened yet?
Well, almost, the next step appears to be the evolution of our current digital assistants into more sophisticated forms: Digital Agents, Digital Twins, and even Humanoid Robots.
We are all moments away from entering an era of unprecedented form of interaction with AI-powered solutions, a level of coexistence with technology that is turning science-fiction into science facts.
The potential of AI to improve our lives is immense, but so too is the need for thoughtful implementation and ethical considerations.
It is essential that we draw on the lessons from our past (both distant and recent) and aim to design AI solutions in ways that benefit all of humanity. The story of AI is still being written, and we all have a part to play in shaping its next chapters.
www.pascalfintoni.com