Eldon Square is inviting shoppers to try it, live it and feel it at its free Health, Wellness and Beauty weekend. The two-day event will celebrate the self-care revolution with live product demos, exclusive in-store offers, expert advice, free samples and amazing prizes.
Running from Saturday 28th February to Sunday 1st March, visitors can register for a free event ticket to enter a prize draw featuring standout self-care prizes. These include a luxurious overnight stay at Dakota Hotel, a Flight Club social darts experience, a £100 Eldon Square Gift Card and beauty prizes from brands including Sephora and Clarins.
Lucky early arrivals will receive an exclusive goodie bag, with the first 200 ticketholders on Saturday and the first 100 on Sunday able to collect a complimentary bag. Goodie bags include products from beloved Eldon Square brands including Sephora, The Alchemist, Whittards of Chelsea, John Lewis & Partners, Boots and Fenwick, plus a voucher for a one-day spa and gym pass at Hilton Newcastle Gateshead. Goodie bags can be collected from 10:45am on both days, outside Whittards of Chelsea with a valid ticket.
Shoppers have the chance to prioritise their wellbeing while discovering some of the UK’s leading beauty, lifestyle and food brands with a range of exclusive in-store offers and services including:
Enjoy a free skincare consultation in store in the John Lewis & Partners Beauty Hall
Complimentary hand & arm massage at Molton Brown
20% off food and 2-for-1 cocktails at The Alchemist
25% off makeup at Rituals
Visitors can also explore three experience zones across Eldon Square, running from 11am to 3pm throughout the event. Located outside a range of retailers including Fenwick, Sephora, Whittard of Chelsea, and within the Community Quarter, these zones will feature incredible live brand activations, demonstrations, free samples, and expert advice.
From Pilates sessions in partnership with Lululemon and John Lewis & Partners Elemis Skincare Showcase to personalised fragrance consultations from Molton Brown, the two day event is packed with amazing experiences from Eldon Square’s retailers – all designed to elevate your day. The full timetable for the weekend is available here.
The event comes as demand for health, wellness and beauty continues to rise, with half of all consumers saying regular self-care is more important now than five years ago1. At Eldon Square, health and beauty spend has increased by 7.4% year-on-year, driven by strong performance from brands including Sephora, Rituals and Lush – highlighting the growing appetite for holistic wellbeing experiences.
Helen Cowie, Centre Director at Eldon Square, said: “We know that self-care has become a priority for so many people, which is why we’re excited to bring our Health, Wellness and Beauty weekend to Eldon Square. This event is all about giving visitors the chance to try it, live it and feel it – from expert advice and product demonstrations to exclusive offers and feel-good experiences: all in one place. We’re proud to offer a destination where our community can come together, take time for themselves and discover new ways to support their wellbeing.”
To find out more about the event and the full timetable please visit: https://eldonsquare.co.uk/eldon-square-self-care-weekend-event/

