ramarketing, a Newcastle-based creative, digital and PR agency, which was recently named 'Outstanding PR Consultancy of the year' at the CIPR PRide North East Awards, has embarked on a new financial collaboration to support its successful export growth strategy.
Founded in 2009 by Raman Sehgal, the company specialises in marketing solutions for B2B companies, with the manufacturing and pharmaceutical sectors proving particularly fruitful for ramarketing since its inception.
Firmly established in the UK, ramarketing set its sights on moving into the international market, winning clients across Europe and now in the US. This has been reflected in the company’s organic growth, which has increased year on year at an increasingly rapid rate since 2013.
UNW is working with ramarketing on all financial aspects of the business, guiding the team in the next stage of the agency’s development.
Raman Sehgal said: “We moved into our city centre premises a few years ago, and since then we have grown at an extremely fast pace. In late 2015, it became clear that the time was right to find a new accountancy firm to provide more proactive advice beyond the basics. I approached UNW after they were recommended to me by a mutual contact.
“In moving some of our target markets outside of the UK as part of our growth strategy, UNW’s support and advice regarding foreign billing and currency has been invaluable.
“UNW also identified at an early stage in our discussions that some of the accounting processes we had in place were not suitable for our future needs. In doing so, they have allowed us to nip potential future issues in the bud at an early stage while giving us a more stable foundation for future growth.”
Despite Raman’s initial vision of creating a small consultancy that focussed solely on PR and SEO, ramarketing now provides a large scope of marketing and business developmental services, with varying degrees of input. It remains, however, fully committed to its North-East roots, with a regular local talent recruitment drive as its employee list grows.
UNW has helped roll-out Xero, a cloud-based accountancy tool, to the wider ramarketing commercial function, ensuring members of the team are now involved in all financial aspects of the business. Expert help and advice regarding tax and payroll is also a major part of the arrangement.
Mark Hetherington, VAT Partner at UNW, said: “The foundation of ramarketing’s success can be attributed to their client-focussed approach.
“This sentiment is something we share at UNW, and we are delighted to play a part in their future ambitions.”
