Newcastle based recruitment specialists, Central Employment has given its most valued clients and staff a 'sneak' preview of its new-look and brand identity at a special networking event held at Newcastle Racecourse.
The new brand identity, designed by leading Design and Digital agency, Cargo Creative, was unveiled at the special gathering of clients and staff, ahead of the companies anticipated move to their new CityCentre Headquarters at the award-winning Portland House.
Mark Trett, Director, Central Employment, said, “We wanted our staff and clients to be the first to see our exciting new-look and brand identity as we start a new chapter in the company’s history.
“We are absolutely delighted with the response we received from our clients and staff which was very positive and favourable.
“This rebranding is not merely a cosmetic change. We have redefined our purpose and clarified our goals as we continue our aim to be industry leaders.
“This journey is a demonstration of our commitment to delivering exceptional service to our clients and first-class facilities for our team.”
Over the past three months, the team at Central have worked with North East creative agency Cargo, to redefine their identity and brand, at the same time prepare them for the next phase in their business journey.
Paul Hart, Managing Director at Cargo Creative said, “Our goal was to create a fresh and modern identity that accurately reflects the evolution and growth of the company, but also honours it’s history too.
“We focused on combining bold visuals with a compelling narrative to communicate the values, aspirations and unique selling points of Central. This campaign represents months of hard work and collaboration”.
The refreshed logo is a modern and dynamic design, symbolising the forward-thinking approach of the company’s Directors and the journey that many of their clients find themselves on. A vibrant colour palette has been introduced which is reflective of the previous scheme, but it certainly more mature than before.
Paul Ponton, Managing Director at Central said “This transformation represents our commitment to innovation, evolution, and delivering even greater value to our clients. It signifies the renewed vision and direction for Central.
“Rest assured, the values and principles that have made us successful thus far will remain at the heart of our business, serving as the solid foundation on which our new brand is built”.
Within the rebrand, Central have redefined their Mission Statement and Vision. Their mission, to continually exceed clients’ expectations whilst leading the way in best practices, all built upon their 40-year-plus history within the North of England. The vision, to be an outstanding employer and deliver first class recruitment and training services in a dynamic, progressive and professional manner.
Central understand that every candidate is different and so is their career path. The new brand and messaging takes into account the three core audiences of Central; whether this be individuals looking for support into employment, companies that Central provide talent for, or those who could now utilise the training side of the business, introduced just over four years ago.
Central Employment is the oldest independent recruiter in the North East, with over 40 years of industry expertise, specialising in temporary, contract and permanent recruitment services across a broad spectrum of industries for clients across the UK, it currently employs 46 permanent members of staff.
Formerly based at St Marys place, Newcastle, the team will now relocate to city-centre offices, and take up over 8,000 sq ft of the newly refurbished award-winning Portland House building.
www.centralemployment.co.uk