Just Williams has always believed in being a force for good, but since our decision to start the journey to become a B-Corp, we have embedded this philosophy throughout our business and our sister business The Just Williams Sales Academy.
Just Williams was established in 2015 with a clear purpose – to professionalise the sales industry. Within its first year we supported a number of local charities, regional initiatives and developed our range of local providers within the supply chain.
By year seven having raised £25,000 for charity and having been involved in multiple people, community and local supply chain initiatives we were looking for something more. We wanted to use the business as an ambassador for change, as a force for good and as a showcase for other small businesses to follow. We wanted to prove that purposeful business isn’t a substitute for profit, the two can live in harmony and we can be both responsible and sustainable in all our encounters.
We wanted to learn, improve and inspire all those who we come in contact with and create a sustainable business who puts its stakeholders first. We wanted to create change. We wanted to live and breathe our purpose and prove actions speak louder than words. We wanted to create change in the sales and marketing sectors, and professionalise the industry through setting a standard. We wanted both our businesses to reach the highest independent standards across the board – we wanted to achieve B-Corp status and continue to strive for continuous improvement across all areas.
Our Purpose is to help create responsible and sustainable businesses through encouraging a local supply chain, supporting the local community and making a difference in every encounter. We believe in using our business as a force for good.
Our Vision is to be the leader of purposeful sales and marketing solutions; facilitating change in Businesses and Communities, for sustainable, transformational growth across the globes.
Our Mission is to create sustainable business growth and visibility through unique sales and marketing solutions. We empower a collaborative and transformational approach for the betterment of our partners, communities and planet.
Our Values
Distinctive
Togetherness (work family), authentic, kind (BBMT), grit (resilience), connected and collaborative, open, people, purpose, balanced and flexible, socially responsible, unique, proactive.
Sustainable
Communities, environment, processes, suppliers/ supply chain, grass roots recruitment (Kickstart, apprentices, work experience), Togetherness, Work Family, scalable processes, foundations to grow.
Progressive
Ambition, sustainable growth, people, CPD, internal skillset, employee wellbeing, environment (carbon zero), BCorp (constant improvement), team and individual mentality, to make a tangible difference to local communities and charity partners, collaboration, ownership, reflection.
Our 2021 – 2022 Impact Report Highlights
– Business Principles and Purpose led ethos embedded
– Full Team Training program rolled out with active CPD plans.
– 5% of Net Profits are dedicated to our teams Personal and Professional Development
– We have become a Real Living Wage Employer
– Private Healthcare and Employee Advice Programs launched.
– Signposting and full support service for financial, physical, emotional, professional and personal launched
– Voluntary and Wellness days launched.
– Flexible Working Benefits launched.
– Commitment to become Carbon Neutral by 2030
– Full Recycling Program launched including our own compost bin and plant nursery!
– Support scheme for our building launched to encourage recycling with huge take up
– Switched all our products to non-toxic.
– Organised local litter picks with the Council and other Business Groups
– We have planted over 200 Trees in our local Community.
– 5% of our Net Profits have gone to our two Charity Partners – Red Balloons and The Girls Network
– We have raised an additional £5000 through charity events and activities.
– Over 100 hours of volunteering time
– Mental Health, EDI and Sustainability Training delivered internally and externally.
– Feedback for both our customers and our people implemented.
– Local Supply Chain full review with over 20 local suppliers added and now activated.