North East Business News

Issue 110

What were your career ambitions growing up? I always had a strong interest in numbers and problem-solving, which naturally led me towards finance. But I wasn’t just interested in the numbers. I was interested in how businesses actually work, the decisions behind them, and what makes them successful. Tell us about your current role. I’m the founder of L4 Financial, a business that provides part-time Finance Director services to SMEs. Many smaller businesses can’t justify a full-time FD but still need strategic financial expertise. I work closely with owners and management teams to help them understand their numbers, improve reporting, and put better systems in place. My approach isn’t just about finance, it’s about ensuring finance is fully integrated with the rest of the business so that decisionmaking is focused and more effective. What is your proudest business achievement? Taking the leap to start L4 Financial was a big moment…