The Olivier, Tony, Grammy and Pulitzer Prize-winning musical is set to make its highly anticipated debut at Sunderland Empire from Tuesday 17 June.
The groundbreaking production focuses on the life of Alexander Hamilton, one of the Founding Father’s of the USA and brings his story to life through the powerful music of Lin-Manuel Miranda.
The incredible soundtrack blends a range of genres like hip-hop, R&B, and pop to create something totally unique that propels history to the modern day. The musical follows Hamilton’s rise from a poor immigrant to a key figure in the American Revolution and the formation of the U.S. government, all while highlighting the personal and political struggles that shaped his life. The fast-paced, emotionally charged performance style, combined with a diverse cast and contemporary music, has redefined what a musical can be.
A show of this calibre touring to the region is a huge opportunity: for the local community, the broader cultural landscape and the local economy. Over 80,000 visitors will be coming to Sunderland City Centre to enjoy the show bringing with them a local economic value of around £3 million.
“We are absolutely thrilled to bring Hamilton to the North East, marking a truly significant moment for the city and the entire region” says Marie Nixon, Theatre Director at Sunderland Empire.
“This world-renowned production will not only captivate audiences, but in bringing tens of thousands of visitors to the theatre it will also drive high-quality tourism and enhance Sunderland’s night-time economic activity, benefiting local businesses and our vibrant cultural landscape. Hamilton is one of the most significant and celebrated shows of our time, and we are confident it will leave a lasting impression on all who experience it.
To ensure an unforgettable evening, we’ve also upgraded our hospitality offerings, providing more opportunities than ever to eat, drink, and socialise with friends before the show. This is a milestone event, and we can’t wait for everyone to be part of it!”
After debuting on Broadway in 2015 and transferring to London’s West End in 2017, the show is now touring the UK. The show’s arrival at Sunderland Empire presents a unique opportunity for local businesses to be in the room where it happens with great sponsorship opportunities that showcases your company to thousands of theatre lovers from the wider region all while treating clients to undeniably one of the most influential and exciting musicals of our time.
With so much anticipation for a six week Summer run, local fans may not realise that the production has links to our very own Wearside history. ‘Founding Father’ of the United States, and the country’s first president, George Washington has his ancestral home at Washington Old Hall. Five generations of his direct descendants lived in the region, and Washington DC, was named in his honour – directly linking Washington Wearside to the nation’s Capital.
In addition to the performances, there will be various outreach programs and community events aimed at engaging the local audience with the musical’s themes and history. Schools and local groups are also likely to benefit from initiatives that bring the story of Alexander Hamilton and his contemporaries to life in a way that is relevant and engaging for modern audiences.
This tour is so much more than a debut to the region, it is a celebration of history, diversity, music, dance and culture. A captivating story, strong performances, musical theatre at its very finest. You do not want to throw away your shot, secure your tickets today!
Corporate packages available, please contact: PaulaMitchell@atgentertainment.com for more information.
